LinkedIn Strategies and Leadership Tips to Master Personal Branding with Richard Bliss

Branding Room Only with Paula T. Edgar

If you want to have a strong personal brand and strive for continued branding and business success, you must have a willingness to learn new things and adapt to new technology. That’s what makes Richard Bliss’s understanding of modern communication tools like AI and LinkedIn so unique.

Richard is the CEO of BlissPoint Consulting and one of LinkedIn’s Top Voices. With decades of knowledge from the world of marketing and sales, he’s a personal branding master who has presented in over 20 countries. His book Digital-First Leadership is full of real-life stories, first-hand research, and countless insightful conversations aimed at helping business leaders master social media and build their online presence.

In this episode of the Branding Room Only podcast, you’ll learn about the challenges of selling the concept of personal branding to executives, how generative AI is changing everything, and why treating LinkedIn like other platforms is a mistake. Richard will teach you how to strategically use LinkedIn for professional growth and brand-building success.

00:55 - How Richard defines personal branding, describes himself, reveals how he created his mantra, and names his hype music

7:37 - Why Richard had to adapt to new environments and find commonality with others as a kid

11:49 - How Richard had to reinvent himself for success after getting fired from his Chief Marketing Officer job

22:09 - Challenges of selling personal branding to executives in increasingly diverse workspaces

29:35 - How generative AI is impacting society and whether to embrace or turn away from it

35:24 - How AI can connect the dots, perform a function faster, and even uncover a weakness in your competition

41:02 - How LinkedIn is fundamentally different than all the other social media platforms (and therefore, requires a different approach)

49:48 - The secret to audience engagement and brand building on LinkedIn

56:08 - What you’ll never find Richard doing in his business and the magic he brings to other people

Mentioned In LinkedIn Strategies and Leadership Tips to Master Personal Branding with Richard Bliss
BlissPoint Consulting | LinkedIn | Email: [e-mail]

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise help

Are you ready to make your next career move count? My personal branding strategy sessions are here for mid to senior level professionals who are ready to elevate their brand and open doors to the right opportunity.
Together, we'll craft a brand that truly reflects your unique value and positions you for success.
Book your session today at paulaedgar.com/brandingstrategy.

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1. LinkedIn Strategies and Leadership Tips to Master Personal Branding with Richard Bliss (00:00:00)

2. How Richard defines personal branding, describes himself, reveals how he created his mantra, and names his hype music (00:01:40)

3. Why Richard had to adapt to new environments and find commonality with others as a kid (00:08:22)

4. How Richard had to reinvent himself for success after getting fired from his Chief Marketing Officer job (00:12:34)

5. Challenges of selling personal branding to executives in increasingly diverse workspaces (00:22:54)

6. How generative AI is impacting society and whether to embrace or turn away from it (00:30:20)

7. How AI can connect the dots, perform a function faster, and even uncover a weakness in your competition (00:36:09)

8. How LinkedIn is fundamentally different than all the other social media platforms (and therefore, requires a different approach) (00:41:47)

9. The secret to audience engagement and brand building on LinkedIn (00:50:33)

10. What you’ll never find Richard doing in his business and the magic he brings to other people (00:56:53)