Leveraging Technology and Human Connection in Event Planning with Nathalie Saikaly

Production Value Matters: The Business Event Podcast

In this episode of Production Value Matters, host Matthew Byrne is joined by Nathalie Saikaly from Dell Technologies at GDP connections in Punta de Mita, Mexico. Nathalie, with her extensive background in integrated marketing communications and event management, offers a wealth of knowledge on incorporating technology into business events while maintaining a human touch.

Join them as they discuss:

• Nathalie's journey from Lebanon to Dell Technologies
• The challenges of audience acquisition and retention in the post-pandemic world
• Integrating AI and data analytics in event planning
• Adapting event strategies for different audiences across North America
• The importance of creating meaningful, culturally relevant experiences
• Balancing technology with human connection in events
  

Nathalie Saikaly brings a unique global perspective, having worked across multiple continents before settling in Toronto. She shares practical advice for event planners at all levels, from leveraging AI tools to creating culturally resonant experiences.

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Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: linkedin.com/in/nathalie-saikaly

Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events