S1 E26 Have you "Summerized" Your District's Brand and Message?

School Leader Soundbites

Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, I ask the question, Have you "Summerized" Your District's Brand and Message?

Hone in on your message

-Summer is one of the best times to look at your strategic plan

-For the bulk of summer, we are not in the work with the students so this is a great time to have conversations about the message

-Have your inclement weather messages ready to go, as well as parent phone numbers updated

-Implement a content calendar to spread your message and reinforce it across the year

Batch your content

-Take two days and create your content for the year, such as inclement weather, buses running late, etc

-Summer is a great time to batch those messages to make sure parent and student info is updated in the system

-Have your yearbook and graduation messages ready to go with visuals as much as you can

Invest in building your culture and climate

-Use the summer to get a little TLC to building your culture and climate

-Thread what you are doing during the summer throughout the year

-Share snippets of the learning you did over the summer with the community

If you are looking for a facilitator for this or need some help, head to veronicavsopher.com. If you want more info, please contact me or drop questions in the comments and be sure to share this episode with your colleagues! If you have any questions or suggestions for future topics, I'm here to listen. Thanks for tuning in to School Leader Soundbites.

*School Leader Soundbites* is your essential podcast for navigating the complex world of K-12 leadership with confidence and clarity. Hosted by Veronica V. Sopher, a 25-year veteran in school public relations, this podcast delivers actionable insights and innovative strategies to elevate your school's marketing and communications efforts. Veronica V. Sopher is the strategic designer behind several award-winning marketing campaigns and has crafted winning bond and tax rate communications plans. With extensive experience in crisis management—including handling weapons and deaths on campus, natural disasters, and polarized political landscapes—Veronica is an expert passionate about public education as the great equalizer. Join Veronica as she shares her expertise and offers practical tips that will optimize your leadership and support your district's goals. Whether you're looking to enhance community engagement, improve transparency, or turn feedback into actionable results, *School Leader Soundbites* provides the tools and knowledge you need to succeed.Sponsored by K12 Insight, this podcast is more than just a resource—it's a catalyst for meaningful change. Discover how K12 Insight’s solutions can strengthen relationships with parents, students, and staff, fostering a culture of trust and collaboration within your school community. Veronica is also available for consulting and public speaking, specializing in leadership development and executive coaching. Tune in and transform your leadership journey with insights that make a real difference.

Find me at: https://www.veronicavsopher.com/

Social: @VeronicaVSopher

*About Our Sponsor:* K12 Insight partners with schools and districts to build stronger relationships with parents, students, and staff. They believe trust is the foundation of successful education and offer solutions designed to foster engagement, promote transparency, and turn feedback into actionable results. Want to explore how Let's Talk and K12 Insight's comprehensive suite of customer service solutions can amplify your school's efforts and strategic goals? Visit: