Stop wasting your listeners' time – edit your podcast

Daily Podcast Tips... in about a minute

Imagine sitting down for a one-to-one call with a client, and spending the first 5 minutes adjusting your webcam, making sure everything looked right, and chatting to someone else in the room.

If you don’t edit your podcast, that’s what your listeners will expect – a disorganised session where the facilitator wasn’t prepared and kept getting distracted.

Your listeners want to know what working with you is like. Send the right message, and edit your podcast.

They’re not expecting a BBC-level production. They don’t want something over-slick and unapproachable. They want to hear the real you… but they also need to get on and do other things.

If you’ve been struggling to grow your podcast and you haven’t been editing, this is hands-down the biggest reason. You might be attracting new listeners, but they’re not sticking around because the first 10 minutes was taken up with you and your guest talking about the weather.

Podcast editing is not the tech-fraught challenge it used to be. If you can edit a Google doc, you can edit a podcast, and you might even enjoy the process. Stranger things have happened!

But if it’s not in your zone of genius, it’s a task you need to delegate, not ignore.

And remember, all we’re asking is for you to cut out the stuff we don’t need to hear. It doesn’t have to take you longer than half-an-hour, and it’s one of the best ways you can grow your show.