Alternative Strategies to Growing your Digital Sales w/ James Buell from World of Beer Bar & Kitchen

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This special edition of The Digital Restaurant podcast features James Buell COO of World of Beer Bar & Kitchen, discussing the innovative approaches to digital customer acquisition. The conversation revolves around how the integration of technology, particularly through partnerships with companies like Nift, plays a crucial role in driving customer engagement and loyalty.
James shares his journey from a marketer to COO, emphasizing the value of mentorship and seizing opportunities within smaller, nimble teams. World of Beer's focus on delivering exceptional customer experiences, both in-house and digitally, through their open floor plans, exceptional beer and food offerings, and customer-centric operations, is highlighted as a key differentiator in the competitive restaurant landscape.
The use of digital tools, such as the World of Beer app, enhances customer engagement by offering personalized recommendations and encouraging exploration within the beer community. The discussion also delves into event marketing and the strategic pivot to grassroots approaches, effectively bridging the gap between digital presence and physical experiences.
Nift emerges as a pivotal partner in acquiring net new customers by leveraging geo-targeting to introduce World of Beer to potential patrons who have yet to experience their offerings. James underscores the importance of the first visit, facilitated by Nift's unique approach to customer acquisition, which not only introduces new customers to World of Beer but also significantly impacts average check sizes compared to traditional marketing methods.
The conversation with Nift also covers the mechanics of their model, emphasizing the symbiotic relationship between digital initiatives and physical customer experiences. Nift's ability to generate new customer visits without cannibalizing existing clientele and its measurable impact on business metrics such as average check sizes and customer acquisition costs underscores its value as a digital marketing tool.
James' narrative reflects a comprehensive digital strategy that embraces technology, personalized customer engagement, and partnerships to enhance the dining experience and business growth. His insights offer valuable lessons on the dynamic interplay between digital innovation and operational excellence in the restaurant industry.
Learn more about Nift at www.gonift.com
Learn more about World of Beer at www.WOBfranchising.com

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1. Alternative Strategies to Growing your Digital Sales w/ James Buell from World of Beer Bar & Kitchen (00:00:00)

2. From Programming to Marketing to Operations (00:01:54)

3. About World of Beer (00:03:58)

4. The Importance of Community at World of Beer (00:06:09)

5. Using the App to Further the Experience (00:07:13)

6. Franchising and Marketing Strategy Discussion (00:07:46)

7. Event Marketing (00:09:15)

8. Acquired Customers into Loyal Customers (00:10:01)

9. Digital Drives Experience Drives Digital Drives Sales (00:11:22)

10. Personalized Recommendations (00:14:00)

11. Nift Gets New Customers to Try the Restaurant (00:15:43)

12. Where Do Nift Customers Come From? (00:18:33)

13. First You Have to Acquire a Customer to Remarket to Them (00:21:11)

14. Nift Has a More Clear Payback Compared to Direct Mail (00:21:40)

15. Who Pays for What in the Nift Model? (00:24:55)

16. Onboarding with Nift (00:26:16)

17. What Do You Do with the Data Once You Have It? (00:27:13)

18. Franchisee Reaction to Nift (00:31:41)