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āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļˆāļąāļ”āļ—āļģāđ‚āļ”āļĒ Jannis Bandorski, Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ—āļąāđ‰āļ‡āļŦāļĄāļ” āļĢāļ§āļĄāļ–āļķāļ‡āļ•āļ­āļ™ āļāļĢāļēāļŸāļīāļ āđāļĨāļ°āļ„āļģāļ­āļ˜āļīāļšāļēāļĒāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāđ„āļ”āđ‰āļĢāļąāļšāļāļēāļĢāļ­āļąāļ›āđ‚āļŦāļĨāļ”āđāļĨāļ°āļˆāļąāļ”āļŦāļēāđƒāļŦāđ‰āđ‚āļ”āļĒāļ•āļĢāļ‡āļˆāļēāļ Jannis Bandorski, Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) āļŦāļĢāļ·āļ­āļžāļąāļ™āļ˜āļĄāļīāļ•āļĢāđāļžāļĨāļ•āļŸāļ­āļĢāđŒāļĄāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ‚āļ­āļ‡āļžāļ§āļāđ€āļ‚āļē āļŦāļēāļāļ„āļļāļ“āđ€āļŠāļ·āđˆāļ­āļ§āđˆāļēāļĄāļĩāļšāļļāļ„āļ„āļĨāļ­āļ·āđˆāļ™āđƒāļŠāđ‰āļ‡āļēāļ™āļ—āļĩāđˆāļĄāļĩāļĨāļīāļ‚āļŠāļīāļ—āļ˜āļīāđŒāļ‚āļ­āļ‡āļ„āļļāļ“āđ‚āļ”āļĒāđ„āļĄāđˆāđ„āļ”āđ‰āļĢāļąāļšāļ­āļ™āļļāļāļēāļ• āļ„āļļāļ“āļŠāļēāļĄāļēāļĢāļ–āļ›āļāļīāļšāļąāļ•āļīāļ•āļēāļĄāļ‚āļąāđ‰āļ™āļ•āļ­āļ™āļ—āļĩāđˆāđāļŠāļ”āļ‡āđ„āļ§āđ‰āļ—āļĩāđˆāļ™āļĩāđˆ https://th.player.fm/legal
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🇎🇧187: April Dunford: How to Nail Product Positioning

1:01:10
 
āđāļšāđˆāļ‡āļ›āļąāļ™
 

Manage episode 411383436 series 3515727
āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļˆāļąāļ”āļ—āļģāđ‚āļ”āļĒ Jannis Bandorski, Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ—āļąāđ‰āļ‡āļŦāļĄāļ” āļĢāļ§āļĄāļ–āļķāļ‡āļ•āļ­āļ™ āļāļĢāļēāļŸāļīāļ āđāļĨāļ°āļ„āļģāļ­āļ˜āļīāļšāļēāļĒāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāđ„āļ”āđ‰āļĢāļąāļšāļāļēāļĢāļ­āļąāļ›āđ‚āļŦāļĨāļ”āđāļĨāļ°āļˆāļąāļ”āļŦāļēāđƒāļŦāđ‰āđ‚āļ”āļĒāļ•āļĢāļ‡āļˆāļēāļ Jannis Bandorski, Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) āļŦāļĢāļ·āļ­āļžāļąāļ™āļ˜āļĄāļīāļ•āļĢāđāļžāļĨāļ•āļŸāļ­āļĢāđŒāļĄāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ‚āļ­āļ‡āļžāļ§āļāđ€āļ‚āļē āļŦāļēāļāļ„āļļāļ“āđ€āļŠāļ·āđˆāļ­āļ§āđˆāļēāļĄāļĩāļšāļļāļ„āļ„āļĨāļ­āļ·āđˆāļ™āđƒāļŠāđ‰āļ‡āļēāļ™āļ—āļĩāđˆāļĄāļĩāļĨāļīāļ‚āļŠāļīāļ—āļ˜āļīāđŒāļ‚āļ­āļ‡āļ„āļļāļ“āđ‚āļ”āļĒāđ„āļĄāđˆāđ„āļ”āđ‰āļĢāļąāļšāļ­āļ™āļļāļāļēāļ• āļ„āļļāļ“āļŠāļēāļĄāļēāļĢāļ–āļ›āļāļīāļšāļąāļ•āļīāļ•āļēāļĄāļ‚āļąāđ‰āļ™āļ•āļ­āļ™āļ—āļĩāđˆāđāļŠāļ”āļ‡āđ„āļ§āđ‰āļ—āļĩāđˆāļ™āļĩāđˆ https://th.player.fm/legal
With April Dunford - Founder of Ambient Strategy and Author of the bestseller: “Obviously Awesome” and “Sales Pitch”

Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford is one of the leading experts in brand positioning worldwide. With Julius GÃķllner she speaks about breaking through the noise of a crowded market and positioning your SaaS product in the right and successful way. Tune in to learn more about:

  • What is Positioning and how do we actually do it?
  • Signs and Indicators you have bad positioning
  • The 5 most important Components of Positioning
    • Competitive Alternatives
    • Differentiated "Features" or "Capabilities"
    • Value for customers
    • Target Customer Segmentation
    • Market Category
  • How to setup a best practice process to define your own positioning and get the right answers for the 5 components
  • The McDonalds Milkshake Paradoxon - What`s behind?
  • How to challenge your positioning by constant talks with existing customers
  • The importance of understanding your real value pools for customers
  • Many best practices and war stories from Aprils more than 200 positioning projects

Our Guest: April Dunford https://www.linkedin.com/in/aprildunford/


Our Host: Julius GÃķllner https://www.linkedin.com/in/julius-goellner/


Unser Werbepartner: Flex Capital


Related AoA Shows: 🇎🇧172: The power of brand positioning


Restaurant Tipp: Alo Restaurant in Toronto https://alorestaurant.com/

Recommendations: Podcast: Positioning (with April Dunford) https://www.positioning.show/

Newsletter: https://www.aprildunford.com/newsletter

â€Ķ   continue reading

226 āļ•āļ­āļ™

Artwork
iconāđāļšāđˆāļ‡āļ›āļąāļ™
 
Manage episode 411383436 series 3515727
āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļˆāļąāļ”āļ—āļģāđ‚āļ”āļĒ Jannis Bandorski, Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) āđ€āļ™āļ·āđ‰āļ­āļŦāļēāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ—āļąāđ‰āļ‡āļŦāļĄāļ” āļĢāļ§āļĄāļ–āļķāļ‡āļ•āļ­āļ™ āļāļĢāļēāļŸāļīāļ āđāļĨāļ°āļ„āļģāļ­āļ˜āļīāļšāļēāļĒāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāđ„āļ”āđ‰āļĢāļąāļšāļāļēāļĢāļ­āļąāļ›āđ‚āļŦāļĨāļ”āđāļĨāļ°āļˆāļąāļ”āļŦāļēāđƒāļŦāđ‰āđ‚āļ”āļĒāļ•āļĢāļ‡āļˆāļēāļ Jannis Bandorski, Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius GÃķllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) āļŦāļĢāļ·āļ­āļžāļąāļ™āļ˜āļĄāļīāļ•āļĢāđāļžāļĨāļ•āļŸāļ­āļĢāđŒāļĄāļžāļ­āļ”āđāļ„āļŠāļ•āđŒāļ‚āļ­āļ‡āļžāļ§āļāđ€āļ‚āļē āļŦāļēāļāļ„āļļāļ“āđ€āļŠāļ·āđˆāļ­āļ§āđˆāļēāļĄāļĩāļšāļļāļ„āļ„āļĨāļ­āļ·āđˆāļ™āđƒāļŠāđ‰āļ‡āļēāļ™āļ—āļĩāđˆāļĄāļĩāļĨāļīāļ‚āļŠāļīāļ—āļ˜āļīāđŒāļ‚āļ­āļ‡āļ„āļļāļ“āđ‚āļ”āļĒāđ„āļĄāđˆāđ„āļ”āđ‰āļĢāļąāļšāļ­āļ™āļļāļāļēāļ• āļ„āļļāļ“āļŠāļēāļĄāļēāļĢāļ–āļ›āļāļīāļšāļąāļ•āļīāļ•āļēāļĄāļ‚āļąāđ‰āļ™āļ•āļ­āļ™āļ—āļĩāđˆāđāļŠāļ”āļ‡āđ„āļ§āđ‰āļ—āļĩāđˆāļ™āļĩāđˆ https://th.player.fm/legal
With April Dunford - Founder of Ambient Strategy and Author of the bestseller: “Obviously Awesome” and “Sales Pitch”

Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford is one of the leading experts in brand positioning worldwide. With Julius GÃķllner she speaks about breaking through the noise of a crowded market and positioning your SaaS product in the right and successful way. Tune in to learn more about:

  • What is Positioning and how do we actually do it?
  • Signs and Indicators you have bad positioning
  • The 5 most important Components of Positioning
    • Competitive Alternatives
    • Differentiated "Features" or "Capabilities"
    • Value for customers
    • Target Customer Segmentation
    • Market Category
  • How to setup a best practice process to define your own positioning and get the right answers for the 5 components
  • The McDonalds Milkshake Paradoxon - What`s behind?
  • How to challenge your positioning by constant talks with existing customers
  • The importance of understanding your real value pools for customers
  • Many best practices and war stories from Aprils more than 200 positioning projects

Our Guest: April Dunford https://www.linkedin.com/in/aprildunford/


Our Host: Julius GÃķllner https://www.linkedin.com/in/julius-goellner/


Unser Werbepartner: Flex Capital


Related AoA Shows: 🇎🇧172: The power of brand positioning


Restaurant Tipp: Alo Restaurant in Toronto https://alorestaurant.com/

Recommendations: Podcast: Positioning (with April Dunford) https://www.positioning.show/

Newsletter: https://www.aprildunford.com/newsletter

â€Ķ   continue reading

226 āļ•āļ­āļ™

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