Ep 03 - Optimizing Your Social Media as a Small Business Owner
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In this episode, I share my recent experience as a guest speaker at a digital marketing event and I discuss how to use social media to funnel leads and make money online. I emphasize the importance of consistency in online presence and growth, highlighting that the frequency of posting depends on individual goals. I also provides tips on creating authentic content, generating content ideas, using keywords for SEO optimization, and optimizing social media profiles. I emphasize the need for working links in bios and staying visible to potential customers. Lastly, I emphasizes the importance of branding and brand recognition.
Takeaways
- Consistency is key when using social media to promote your products and services.
- The frequency of posting depends on individual goals and the desired growth of your online presence.
- Creating authentic content is important to engage your audience and build trust.
- Optimizing your social media profiles and using keywords can help improve visibility in search results.
- Ensure that the links in your bios are working to provide easy access to more information about your products or services.
- Maintaining a consistent brand image and recognition is crucial for effective marketing.
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