The Real Cost of Content Creation

Staying Solo

Are you holding your business back if you don’t blog, podcast, and post on social media?

The reality of content creation is that it costs precious time, money and so much more.

But is it actually worth it? The answer? It depends!

In this episode, we’re diving headfirst into the real cost of content creation. Get ready to uncover the truth behind the price tag of online visibility.

Topics discussed in this episode include:

• The role of content creation for many service businesses and if you really need it or not.

• Exploring the value of content marketing and how you don’t really need to be everywhere.

• How much time it takes me to create this podcast and other types of content, along with industry averages?

• How much money you can expect to spend on content creation: DIY vs. outsourcing, tools, and skills/training.

• The cost of producing this show every year.

• Assessing if content creation is delivering the results or if it’s a waste of time.

For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com.

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