The Intersection Of SEO and User Experience with Ola King

The Simple and Smart SEO Show

Join me for a deep conversation with Ola King, who shares his intriguing journey – from being a popular [and underage!] local DJ and music producer to making an impact in the SEO industry.
Below is a summary of the main topics discussed:

• Ola talks about his experience of moving from Nigeria to Canada at a young age, including the challenges he faced adapting to a new environment.
• Ola shares details about his early career in music production, his transition into SEO, and the reasons behind the launch of his own company.
• As a user researcher at Moz, Ola highlights the significance of understanding customers and offers unique insights on how to future-proof SEO by focusing on providing unique information and customer insights.
• The conversation pivots to the true meaning of design thinking, debunking common misconceptions. They underline that design thinking is not just about art or aesthetics, but how things work, how to empathize with users, and putting this empathy into the design process.
• Ola explains his views on the misunderstanding of SEO - it's not about optimizing for search engines, but enhancing the user's experience by understanding their intent and context.
• The importance of diversity in the tech industry is discussed, with Ola sharing his experiences and the benefits of finding common ground for a more inclusive and welcoming environment.

For more insights from Ola King, you can reach out to him through his website, LinkedIn, or X.
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1. Ola King - Simple and Smart SEO Show Podcast Recording (2023-12-19 11_06 GMT-5) (00:00:00)

2. Introduction and Welcome (00:00:56)

3. Getting to Know Ola King (00:01:00)

4. Discussing Personal Routines and Productivity (00:01:23)

5. Exploring Personal Goals and Business Strategies (00:02:19)

6. Ola's Journey: Moving to Canada (00:02:48)

7. Adapting to a New Environment (00:03:47)

8. The Power of Optimism and Confidence (00:04:03)

9. Ola's Early Career: From Music to SEO (00:04:59)

10. The Art of Self-Learning and Experimentation (00:05:31)

11. Breaking into the Music Industry (00:05:46)

12. The Journey to Becoming a DJ (00:06:52)

13. Venturing into Business and Overcoming Challenges (00:07:43)

14. The Birth of a New Business Idea (00:09:49)

15. Building a Team and Learning from Failure (00:11:47)

16. Transitioning to a New Role at Moz (00:13:01)

17. The Importance of Understanding Customers (00:13:16)

18. The Journey to Becoming a User Researcher (00:16:31)

19. The Role of a User Researcher at Moz (00:18:16)

20. Bridging the Gap for SEO Implementation (00:20:29)

21. Future-Proofing SEO: Key Takeaways (00:22:15)

22. Understanding the Layers of Information (00:23:48)

23. The Inconsistency of AI Products (00:24:15)

24. The Future of Websites (00:24:24)

25. The Shift in Keyword Strategy (00:24:46)

26. Leveraging Unique Insights and Data (00:25:08)

27. The Power of Customer Insights (00:25:20)

28. The Journey from Etsy to SEO (00:25:42)

29. The Multifaceted Role of a Seller (00:25:50)

30. The Attraction to User Experience (00:26:07)

31. Understanding the Design Thinking Process (00:26:22)

32. The Five Considerations of Design Thinking (00:26:48)

33. The Importance of Empathy in Problem Solving (00:26:50)

34. The Role of Users in Problem and Solution (00:27:08)

35. The Process of Becoming an Expert at the Solution (00:27:18)

36. The Stages of Design Thinking (00:27:43)

37. The Power of Prototyping (00:27:47)

38. The Universality of Design Thinking (00:28:31)

39. The Misconception of Design (00:29:07)

40. The True Meaning of Design (00:29:41)

41. The Role of Design Thinking in Business (00:29:59)

42. The Power of Ideation (00:30:15)

43. The Importance of User Experience in SEO (00:32:31)

44. The Misconception of SEO (00:32:35)

45. The Importance of Search Intent (00:34:23)

46. The Power of Context in SEO (00:36:31)

47. The Importance of Diversity in Tech (00:36:52)

48. The Power of Being a Pioneer (00:43:01)

49. The Power of Storytelling (00:43:20)

50. The Importance of Finding Common Ground (00:45:22)