S5 Ep 03 - Chad S. White of the Oracle Digital Experience Agency is back. The email marketing side of the Yoogle update along with whats new in his book!

Email's Not Dead from Sinch Mailgun

Yay we got Chad S. White back in our virtual studio and its always a joy to have him. We learn about the new 4th edition of his book Email Marketing Rules. We’re such super fans Nick Schafer our Sr. Manager of Deliverability joined in to also hear Chad’s email marketing views on the Yahoo and Google email authentication update we talked about last time with Marcel Becker of Yahoo. Check out resource links at mailgun.com/resources/podcasts to follow along with some of the referred documents. Happy sending!
Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.