20. Planting Seeds and Letting Go of Pressure with Dianna Cohen

Benshen Talks S.H.I.T.

In this episode, I’m joined by Dianna Cohen, who shares how her curiosity for people and consumer behavior inspired her career trajectory as the founder and CEO of the haircare brand, Crown Affair. Dianna talks about the beautiful outcome of intentional pace and timing as an entrepreneur and shares the spiritual and cyclical nature of hair. Plus, we discuss building a business with an empathetic leadership style and why adversity builds resilience — all while planting the seed of greater benefit.

Dianna Cohen is the Founder of Crown Affair, a haircare brand empowering people to redefine their relationship with their hair through clean, accessible, luxury products, guidance, and community. Prior to Crown Affair, Dianna founded Levitate, a brand marketing agency, where she led initiatives for brands including The Wing, Harry’s, Flamingo, Outdoor Voices, etc. Dianna is part of Forbes’ 30 Under 30 for the Class of 2019. She resides in Miami with her husband Alexander.

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Topics Covered:

• How the timing of your life impacts your professional pursuit
• Being on your own time when building something
• Why Dianna started Crown Affair
• The cyclical, powerful process of hair
• Building a business from an empathetic leadership style

Guest Info:

• Dianna’s TikTok
• Crown Affair’s TikTok
• Dianna’s Instagram
• Crown Affair’s Instagram

Resources:

• Outliers by Malcolm Gladwell
• The Creative Act by Rick Rubin
• Big Magic by Elizabeth Gilbert
• The Artist’s Way by Julia Cameron
• Money: A Love Story by Kate Northrup

Get in Touch:

• Benshen.co Website
• Benshen.co Course
• Benshen.co Instagram