How Chris Orlob grew Gong to $200M (after they crushed his startup)

Grow & Tell

Chris Orlob shares his unlikely origin story as Gong's first marketer, sales leadership advice, and what it was like to transition entrepreneurship at Pclub.

In 2015, Chris faced tough competition when his newly founded company, Conversature, went up against Gong -- the eventual category winner.

Although he was forced to close his doors just one year later, a new one opened at Gong.

After joining as Gong's Head of Product Marketing, Chris started Gong Labs, one of the most successful content marketing programs in SaaS, and helped grow Gong from $200k to $200M ARR and a $7.2B valuation.

In 2022, he left Gong and leveraged his audience into co-founding Pclub.io — a sales learning platform, and QuotaSignal — a tech-enabled revenue team hiring service.

On today's episode, Alex and Chris discuss:

• Going from competitor to Product Marketing Director at Gong
• The explosive growth of Gong Labs
• Transitioning from marketing to sales leadership
• Co-Founding Pclub.io and QuotaSignal