The Rebirth Of A 30 Year-Old Brand & The Importance Of Never Forgetting Who You Are | House of Dagmar Founders Karin Söderlind & Sofia Wallenstam

Beyond Fashion Business

In this week's episode, we sat down with House of Dagmar founders and sisters Karin Söderlind, and Sofia Wallenstam. A conversation about the journey behind starting House of Dagmar, a legendary Swedish brand that after 20 years, had to rethink what it means to sell fashion. The brand has had many successes and failures, but remembering who are are and where you come from is the one thing you need to succeed, and for your brand to last for the ages. For clips and video version of this podcast: https://www.youtube.com/channel/UCALRJUvCL5a15ZwW7dcpCyA