Does YouTube Discriminate Against Smaller Channels?

The Video Creatr Podcast

For many aspiring YouTubers, it can be discouraging to feel like the platform is discriminating against them. Like their videos won't be promoted as much as established creators. This is an important topic that most people need to overcome, at least in their heads. So, does YouTube discriminate against smaller channels? The answer is yes, but it's not a death sentence for those channels.

Grant and Augie discuss whether YouTube discriminates against smaller channels. They explore the challenges that smaller channels face in gaining traction and getting promoted by the YouTube algorithm. Grant suggests that YouTube's cautious approach is driven by a fear of offensive or harmful content going viral. They also discuss the importance of building an audience and the role of the view-to-subscriber ratio in gaining momentum on the platform. Augie shares his personal experience as a smaller YouTuber and his frustrations in getting his videos noticed.

YouTube does discriminate against smaller channels, but there are ways to get around it. Building a healthy channel, making shorts, and being selective in what is uploaded as a YouTube short are all ways of getting around the discrimination. It may take time, but with perseverance, smaller channels can get the recognition they deserve.

Highlights

[00:43] Why YouTube is a paranoid platform and how filters out bad content
[04:19] How YouTube algorithm may be triggered after a certain number of uploads [06:20] The way view-to-subscriber ratio and video quality affect promotion
[08:52] Launching a channel with multiple videos can improve success
[10:46] Utilizing YouTube shorts to get around its discrimination in promotion
[12:48] Using other social media platforms to filter content for YouTube
[16:14] Uploading videos that people don't like can hurt your channel
[18:26] Be patient in building your library and embrace the journey of honing your style [22:07] Sharing videos on Reddit and Facebook can be risky
[24:23] How Augie’s Baller Bootcamp channel grew quickly due to view velocity
[26:06] What format of videos can positively impact growth
[32:32] Getting comfortable in front of a microphone and camera can be a factor in creating good videos
[37:22] How to niche down to start and then broaden once you see traction
[38:55] Small creators should go niche until they gain momentum
[40:12] Embrace the struggle and keep refining your content

Resources Mentioned

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Check out Grant and Augie’s Channels below:

Grant Ball Treesicle

Augie Johnston Vidchops Baller Boot Camp

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