#10: Aleks Stojanovic : Decoding Gen Z - Creating Content that Connects

The Unmtchd. Podcast

In an era where hard-selling tactics are rapidly losing their charm, creating engaging content without directly selling a product may seem like a herculean task.
Aleks Stoyanovich is Head of Social Media at Trendsetters, a marketing agency that hits the bullseye when it comes to resonating with the Gen Z demographic.
Alex opens up about his career journey, his current role, and the secret to engaging Gen Z consumers - it's about offering value and letting the product become an extension of their identity. He also talks about the role of micro-influencers, the significance of authenticity, and the platforms that are favourites among Gen Z - TikTok, Instagram, and Instagram Reels, to name a few.
You'll be surprised to discover the underrated traits of the Gen Z demographic that often remain unnoticed by those outside of this group - their creativity, entrepreneurial spirit, and an uncanny ability to filter out the fluff. But this constant exposure to social media, comparison with peers, and the relentless pressure can sometimes take a toll on their mental health - a serious issue that we touch upon during our discussion.
As we delve deeper, we also explore how brands can cater to the attention spans of this generation, the importance of ensuring that your brand resonates with them, and the types of content that work.
From discussing outdoor advertising to the necessity of creating social media-friendly campaigns for maximum reach and engagement, this episode is packed with insights.