Business Books as Business Cards: Open Book with Senior Publicity Manager Erin MacDonald-Birnbaum

All Things Book Marketing

Senior Publicity Manager of Smith Publicity's Business Book Team, Erin MacDonald-Birnbaum, discusses how industry experts and thought leaders can leverage their books to grow their audiences and find new leads for their businesses.
Erin Birnbaum is the Director of Publicity Strategy and a Senior Publicist at Smith Publicity. A nationally recognized public relations professional, she has managed and implemented over 450 national book promotion campaigns for Smith Publicity since 2004 as well as leads consultations with authors looking to expand and grow their digital platforms. Erin boasts placements on scores of national media outlets including CNN, Fox News, CNBC, Associated Press, Huffington Post, USA Today, US News & World Report, Forbes, Fast Company, Fortune, Inc., Business Insider, CBS This Morning, Newsweek, Sunday Morning, Wall Street Journal, The New York Times and People Magazine. Erin specializes in promoting non-fiction books and has worked in almost every genre including business, tech, lifestyle, finance, health/wellness, self-help and memoir.
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