How Castos Approaches Self-Serve (with CEO Craig Hewitt)

The Self-Serve SaaS 'Cast

Craig and Yohann chat about how the Self-Serve system at Castos continues to evolve as the company grows into year six with tens of thousands of active customers. Craig talks about optimizing conversions, experimenting with Enterprise Sales, and using user value as a compass to make better decisions. 00:00 Introduction 02:11 Growing Volume vs. Optimizing Conversions 06:08 Experimenting with Enterprise Sales 09:07 How Castos' Self-Serve System Evolved 15:50 Using User Value as a Compass 18:02 Aligning User and Business Value 23:39 The Limitations of User Value-based Cohorts For excerpts, commentary, and the full transcript check out: https://selfservesaas.feather.blog/self-serve-castos