17. From Rock Bottom to Rooftops: Heather Hitchcock's Story of Reinvention

Because Experience Matters with Jack Hanks

Jack sits down with Heather Hitchcock, Chief Executive Officer at Royal Roofing & Construction of Texas, a woman-owned residential and commercial roofing contractor that services the Greater Houston area.
Listen in as Heather reflects on her journey of overcoming personal demons that, until she regained her faith in God, forced her into drink and other self-destructive habits well into her adult life.
She talks about how she contemplated thoughts of suicide while sitting in a mental institution for her fifth case of DUI. This experience finally inspired her to embrace vulnerability, freeing her from the emotional and spiritual bondage of shame.
Heather then shares how she chose her current career path. She one day realized that “there was zero integrity and excellence in the roofing industry” when she struggled to file a claim for her own roofing. Once she was finally able to make a profit, she reinvested everything into a roofing training program.
Within six months of starting her business, she was getting two to four jobs per week. She regularly posted online about her day-to-day to get the word out, and the rest was history.
Heather goes on to explain how she has been using her online platform to educate homeowners on the importance of their roofing and how to tell a good roofer apart from the rest. She talks about how consistently putting educational, entertaining, and authentic content has resulted in a profitable business built entirely on referrals.
A Glimpse of What You’ll Learn:

● [04:14] The first time Heather embraced raw vulnerability on social media

● [10:52] The shame of going to prison for DUI

● [15:45] How Heather overcame thoughts of suicide in a mental ward

● [20:19] Why Heather decided to get into roofing

● [25:04] Creating educational content about roofing for homeowners

● [33:26] Heather’s content strategy

● [37:26] Navigating the roofing industry as a woman

● [40:12] What’s next for Heather?
Memorable Quotes by Heather:

● “Alcohol wasn’t the issue. The issue was brokenness inside. It was my brain. It was my heart. It was wounds in me that caused me to act out when I drank.”

● “Shame keeps people in bondage.”

● “You do the right thing and you’ll be surprised at what comes back to you.”
Follow Heather at:

• linkedin.com/in/heather-hitchcock-217397255