Verlinvest: The *3 Secrets* that Founders Looking for *Investment* NEED to Know

Brand Growth Heroes

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CPG Founders: Want to know the secret *three NEW must-haves* that investors are insisting on in the current economic climate?

Verlinvest is the investment company behind your favourite insurgent brands like Tony's Chocolonely, Oatly, Mutti, Vita Coco and Who Gives a Crap.

Their investment - and their team - is helping to build some of the world's largest consumer brands.

In this episode (recorded a few months back), I speak to Director Ben Black and I get some top advice for founders looking for funding.

But most importantly...we'll let you in on a secret:

There are THREE NEW THINGS that investors are looking for in today's economic climate. These are not listed here, you’re going to have to listen to the show!

And as a bonus…you'll also learn:

1. At what point in time do you need to be showing profitability in your business plan?
2. What a consumer revolution is and why it matters
3. What Fiona means by 'understanding your consumers’ ‘inflation-friction’ and why it's KEY
4. What VCs actually DO to help founders other than offer money
5. How you know that you're not trying HARD enough....

I hope you enjoy this latest episode and learn as much as I did recording it!

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