IOS 15’s Impact on Attribution and Tracking

Ecommerce Insights by Wicked Reports Podcast

Is iOS 15 really the death of attribution and tracking?

For today’s special episode, I tackle what’s actually happening in iOS 15 and its impact on marketers.

I also share how you can gain a significant advantage over your competitors from this update.

Find out how you can get ahead by tuning in now!

Episode Highlights:

1.Introduction [00:00]

2. The new Apple mail privacy protection [01:59]

3. Cross-site tracking prevention in Safari [03:58]

4. Changes in the iCoud+ [06:53]

a.) The “hide your email” feature [07:12]

b.) The private Relay technology [09:18]

5. Is iOS 15 really a problem? [11:57]

6. Why iOS 15 can actually be an edge for you [13:26]

Resource Links:

• Visit the Wicked Reports Website (https://www.wickedreports.com/)

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