Marketing Tactics That Work

Komard's Klass

Marketing Tactics That Work

Lesson Plan for Fellow NFT Brands

Prepared by Komards NFTS

OVERVIEW & PURPOSE

The purpose of this lesson is to show you a few strategies that work for organic growth. We will discuss the use of OPA (Other People's Audiences) as well as paid marketing and when the right time to use paid marketing might be for your brand and project.

GET ORGANIC

1. Build your brand
2. Be on every social media site/app possible
3. All your social profiles should be branded identically.
4. On social platforms you're not planning to use regularly, create a single post that tells people who you are, what you do, why you do what you do, and directs people to the platforms you're using regularly.
5. Add Value
6. Comment on relevant blogs, posts, videos etc. where your thoughts can add value. If you are unable to add something of value do not comment.
7. Be sure to include a link to the place you want your customer to visit where applicable.
8. Utilize OPA
9. Build meaningful and lasting business relationships with like minded brands.
10. Utilize these relationships to build one another up.
11. Spread the word about these other brands
12. Enter a collaboration with these brands.
13. Create an Affiliate/Referral Program
14. Reward your consumers and fans
15. Give them a reason to want to talk about you
16. Remember each person and brand is different and wants different things.
17. Some examples could be offering NFTS in return, or perhaps some crypto, or maybe even just some recognition and bragging rights.
18. Build Trust
19. Be Transparent
20. Don't hide in the shadows of DM’s or PM’s.
21. Hold public conversations whenever possible.
22. Stand by your word!
23. Keep any and all promises, NEVER over promise
24. Engage with your consumers
25. If someone mentions you, comments on a post, or engages in your content in some way, make absolutely certain you do the same by being responsive and engaged.
26. For consumers and brands that have shown unyielding support for what you are doing, utilize step 3 as indicated above.

TEST

1. Be open to numerous types of content and strategies
2. When trying new content keep track of what works VS what don't
3. Never implement more than 1 new type of content or strategy at a time.
4. Not doing this will make it harder to track what is and what is not working.
5. Track the changes using an assortment of analytics tools readily available for you.
6. Never use just one source, combine the results of several analytics sources to come up with the average performance of the new type of content or strategy.
7. Utilize this new type of content for no less than 1 week, to get the best analytics possible.

WEB PRESENCE ANALYTICS TOOLS

1. Google
2. Do a search for your brand weekly to see the number of links associated with your brand. If you are doing it right it should grow weekly.
3. Google Trends is another sub tool you can use to quickly get an overview of your brand. If you don't have enough results this will not yield any information.
4. Hootsuite
5. Hootsuite offers a FREE plan that allows you to integrate upto 3 social media profiles and draws on nearly 200 different metrics to measure the impact of your reach.
6. Talk Walker
7. Talk Walker is a site that allows you to monitor all of your social media performance. You can conduct unlimited searches across all social major social media platforms to include; your campaigns, brand mentions, and hashtags all for FREE!
8. Audiense
9. This tool allows you to identify relevant audiences with insights and inform you of strategies to grow your brand and business.

PLATFORM SPECIFIC ANALYTICS TOOLS

1. Facebook Insights
2. provides information about your page’s performance, such as demographic data on your audience and how people are responding to your posts. Sort posts by types, and see the demographics of your fans. Identify your reach in organic, paid, and viral searches. Price: Free.
3. Instagram Insights
4. lets you learn more about your followers and how your content performs with your audience. View insights for specific posts and stories you’ve created to see how each performed and how people engaged with them. From your profile, you can access Insights in the Instagram app.
5. Twitter Analytics
6. provides quick and informative statistics on your Twitter activity. For each month, get impressions, visits, mentions, and followers. See your top mentions and top followers. And receive suggestions on how to grow your audience.
7. Twitter Engagement Insights
8. provides quick and informative statistics on your Twitter audience and their activity. This is useful in order to post the most important information when your audience is online and active to ensure you're getting the content you want in front of the most people.
9. Twitter Audit
10. This tool is amazing for ensuring you are not being followed by a large number of what is considered to be fake, bots, or even spammer accounts. With this tool you can block all “Fake” accounts.
11. Pinterest Analytics
12. is free with a business account and lets you view your most popular pins and ads to build your media strategy. Find out how Pinterest users interact with your content. Learn which topics your audience members are interested in based on their behavior on Pinterest.

PAID MARKETING

1. SEO
2. If you have a website this is what I consider to be one of the most important marketing tactics you can use. SEO is not easy, nor is it cheap, but it truly works to get your site on the top of the listing from Google searches for specific Keywords. Pay attention to the keywords you target here as you want them to be niche but you also want to reach the masses.
3. Social Media
4. Nearly every social media platform offers paid ads; it's what keeps them in business and thus profitable. When it comes to paid ads on social media we recommend starting with just one platform and where your biggest audience currently is. The great thing is you can set the budgets for these ad campaigns. Start small and move up as your growth allows.
5. Email
6. There is still power in email lists. Use these lists and build the relationships you have with the members of your email lists. If they have signed up for your email then they already like you and are open to your emails and what you have to offer. Nurture that relationship.
7. Content
8. Create content that adds value to the consumer's life. Be it education or even a simple how to. Make it meaningful and full of value.
9. PPC
10. This is probably one of our least favorites because we have found that oftentimes people will click and then they don't follow through with a purchase or even engagement. This is not always the case but you can quickly spend your marketing budget in this format and it wont allow for consistency.

CONCLUSION

Whatever marketing tactic you execute, ensure it is part of an overarching marketing strategy. Otherwise, you will waste time and money throwing random tactics against a wall and hoping one will stick. This is not the way to run a robust, ROI-driven marketing campaign.

We understand how difficult it can be to plan and organize ROI-boosting marketing campaigns without wasting hordes of money testing things out. This is why we created Komards Klass and Komards Koaching, an NFT business services system to help you and your teams to the next level. With Komards NFTS, you can count on us treating your brand like our own. If you are interested in learning more, apply here to join our Beta program.