353 - Are These Roadblocks Costing You Membership Sales?

Membership Geeks Podcast with Mike Morrison

Are you at that point where you’re wondering if the membership model is truly for you?

Numbers are dwindling, and all of a sudden, it seems like people aren’t buying what you’re selling.

You’ve probably fallen victim to one of the common obstacles we’re looking at on this episode of the Membership Geeks podcast.

In this episode, we explore six common roadblocks that get in the way of membership sites and give a few pointers on how to tackle them head-on.

With this newfound awareness, you should be able to smash through those barriers and get those membership numbers rising again.

Essential Learning Points:

• Why it’s important to distinguish yourself from the competition
• The disadvantages of providing too many options within your membership
• How pricing can affect your membership offering
• When it’s OK to charge a joining fee

Important Links & Mentions:

• The Membership Geeks
• Competing with Established Memberships in Your Market

Key Quotes:

“The more you add different pricing structures into the mix, the more time your prospect will have to spend deciding what works for them, and the less likely you are to get the sale as a result.”

“Remember, if your membership is as good as you know it is and is sure to solve your audience’s problems, then you're doing them a disservice by not telling them about it.”

“If you're not marketing enough between launches, then your audience isn't going to grow. So when you do open the doors to your membership, you're stuck marketing to the same people from your last launch and the launch before that.”