23. How to Read Your Clients’ Minds and Create an Offer Guaranteed to Sell with Courtney Chaal

Mind-Reading Marketing with Isabel Kateman

If you created a new offer tomorrow, would you be able to sell it? What if you could know that your service would sell before you even built it?

Today, I am joined by Courtney Chaal, a business coach who helps creatives, coaches, and consultants start getting more clients by creating an irresistible service that they can eventually turn into a scalable program. In this episode, Courtney dives into why you need to actually talk to your audience before you create your signature service.

In today’s episode we cover:

- Understanding your audience’s pain points and desires

- Identifying your audience’s problems and choosing a niche and service that can solve them

- How you can get your audience to give you the information you need to craft your offer

- Dealing with the fears and mindset blocks that creep up when you start doing market research

- The biggest mistake you can make when speaking to your audience

- Tips on positioning your offer so your audience is aware of why they need it in the first place

- The questions you need to be asking during your market research calls that will help you achieve your business goals

- How to determine if you have enough information to launch your offer

- Why you need to constantly be engaging with your audience and asking them questions to be able to meet their changing needs

Apply to work with us.

Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!

For the Show Notes, head over to stripeddogcreative.com/podcast