Content Creation at Scale with Stephen G. Pope

Demand & Ops Unboxed with Travis L. Scott

Stephen G. Pope is the Founder & CEO of SGP Labs and he helps entrepreneurs generate more revenue by leveraging online marketing and video content strategies.
He used to be an engineer and that has served him well when it comes to creating content at scale.
Stephen has found a way to automate nearly 90% of his content creation and, if you saw it in action, it would blow your mind.
He's also killing it on TikTok as a marketer- and he doesn't have to dance.
We talk about:

• Why TikTok works for businesses and marketers and why you should have a presence there.
• Psychology and why people stop to check out your content or keep scrolling.
• Automation - especially when it comes to content

Here are some highlights from our conversation with timestamps if you want to jump ahead.

9:37 - Automating your content creation and distribution: Stephen has automated nearly 90% of his content creation and has built a community where he shares how he's done this with people interested in learning and applying it to their own content.

12:30 - Should you hire an editor to help

14:40 - Where you distribute and where you're active are two different things

20:41 - Connecting the dots and paying attention to the little details

24:24 - The importance of staying focused on growing one thing at a time.

26:32 - You don't have to keep coming up with new things. It's OK to repeat yourself

28:58 - Listen to what people are asking about including your prospects you speak with, customers, and a gold mine is in the discussions happening in communities and groups.

35:25 - People are addicted to 'how-to' videos and content and a lot of the time the biggest roadblock for people is themselves.

38:34 - The best way to get started.

42:02 - Why content creation is easier for new companies versus companies who have been around for a while.
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Where to find Stephen: LinkedIn, TikTok, Twitter, SGP Labs, Digital Masters Community
Where to find Travis: LinkedIn, Twitter, RainierDigital

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.
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