How to Attract Your Ideal Audience with Content that Converts

Marketing Online with Ease Podcast

Content is not just king. Ogdon said that content is the kingdom. Creating content that converts is key if you want to build your business. In this podcast episode, I give you some key tips on how to create content that attracts and converts. You don't want to be a salesman when you show up online. You don't want to sell to cold audiences--people who don't know you that well yet or trust you. People won't give you money until they can trust what you are saying. How do they come to trust you? They come to trust you through the value you provide and when you show up and solve their problems and end hit their pain points. This is how you turn followers into customers--not being the pushy salesman right out of the gate.

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About the Girl Behind the Brand- Marsha Lynn Hudson

My name is Marsha Lynn Hudson. I am a social media and brand strategist. I help entrepreneurs like you create an action plan and strategy to grow your brand online. I am a social media specialist for UH-SBDC and I am also a professor of writing at a local college in Houston, Texas. I have my education specialist degree from Walden University. My husband and I own a photography business Marsha Lynn Hudson Photography and Hudson Real Estate Photography where we specialize in branding, lifestyle, headshots and real estate photography. I am a wife, speaker, trainer and lover of nature. I enjoy yoga and nice evening walks. In my down time, I love hanging out a local coffee house reading and chilling. I am living my best life.