#8: Lawrence Lui

Connected By Frequency

Today's guest is one of the top dance music experts on the planet, this guy has worked as senior director of marketing at Astralwerks / Capitol / Island / Virgin Records, leading campaigns for huge names in the music industry such as Swedish House Mafia, deadmau5, Above & Beyond, Porter Robinson, The Chemical Brothers, Eric Prydz, Moby, The Prodigy, Pet Shop Boys, Tiesto, Armin van Buuren and many more. He runs Bampire, the world's #1 marketing/PR agency for electronic music. He is also a recording artist with over 4.5 million streams on Spotify. You can read his articles in famous magazines such as Billboard and EDM.com. His name is Lawrence Lui and in this episode, we were talking about his beginning in the music industry, the importance of marketing for artists, and client relationship management. Please fasten your seat belts. We are going inside the music industry!