The email follow up sequence, a precise methodology

A mile in a CTO s shoes

One of the first thing to do, when we publish a website, is to invite people to subscribe to your mailing list. By offering a free something or just by offering to you audience to be informed next time a new article will be published.

Nevertheless, before to send your recurring content to you new subscribers, it's good to send them a series of emails to introduce yourself, letting them know what they will get is they stay in the mailing list.

In fact there is a very precise format for that, the "Soap Opera Sequence", designed by Russel Brunson. It goes that way:

Day 1: Set the scene

Day 2: The backstory with the unexpected challenge

Day 3: The breakthrough, the Epiphany what you realized and what you wish you would have known. This is also where you introduce you offer, ties to what you discovered back then.

Day 4: The hidden benefits of your offer

Day 5: Why people should act now, giving them a reason by offering something special if they buy your offer today.

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These episode are also available as Youtube Video on: https://www.youtube.com/channel/UCnY4HNrvZTnIOMO3FPkinxQ