EP 14: Alyssa DeHayes, Publicist at Riot Act Media, Founder of Arrowhawk Records, and more

Music Rookie

A conversation with Alyssa DeHayes, who is a publicist and media relations specialist for record labels, festivals and independent artists at Riot Act Media. She loves demystifying PR and marketing strategies in one-on-one consulting sessions for artists and labels who aren’t quite ready for a full publicity campaign. She spends her lunch hour twice a week teaching music publicity and promotion at The University of Georgia’s Music Business Program, and volunteers for Girls Rock Athens.

We'll discuss the value of PR for artists in 2021, managing growth over the course of your career, managing expectations, and setting realistic goals. We’ll also talk about records release plans in general from the perspective of Alyssa's label.

Pertinent links to Alyssa’s happenings:

• Publicist at Riot Act Media
• Founder of Arrowhawk Records
• Project Manager at Asthmatic Kitty (Sufjan Stevens)

ALBUM RELIEF

Album Relief is a four week course to teach artists how to approach handling their own publicity for albums, singles, and tours. A full-on campaign isn’t always the right move for every artist, at every stage, and this DIY course provides an alternative.