พอดคาสท์ Michael Becker ชั้นนำ (2024)

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Ep. #116: Powerful Abundance Activation Workshop [by Anton Wisbiski] 1:07:41

2d ago1:07:41

1:07:41

In this exclusive workshop taken from my first eLearning program, 7-figure entrepreneur Anton Wisbiski shares stories, principles and mental frameworks he learned going form rock bottom to consistent $50k months. Anton dives into the two factors that determine, more than anything else, how much abundance you can create in your life. These include: …

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EPS 306 - The “Legend” CHARLIE YOUNG, with Madera Residential, sure can tell a story. 46:24

13d ago46:24

46:24

Do you think a guy that has bought over 120 apartment buildings could teach you something? Yes…that’s 120 buildings, not units. Madera Residential is one of the largest and most active apartment buyers in Texas. You will love Charlie’s down-home charm and wisdom, but don’t let that fool you. Charlie and his team are experts in finding opportunities…

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Ep. #115: Exponential Thinking, High Barrier-to-Entry Businesses & Going Meta 4:22

3d ago4:22

4:22

This episode is an exclusive sneak peak from my new eLearning academy that I just launched in tandem with my upcoming book, CONTENT CAPITALIST. 📌 Key Takeaways: Have a "disruptor" mindset; aim to bring more value in a more economical, scalable way than others When you "go meta" on an industry, you encompass and invalidate all prior iterations of a …

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Ep. #114: My 8 Marketing & Business Growth Principles 8:11

3d ago8:11

8:11

In this episode, I break down eight marketing and growth principles for business. They include the following: · Delay gratification. Invest in audience, content, and long-term brand equity over vanity metrics or quick cash-outs. · Give more than you get. Maximize consumer surplus to encourage word-of-mouth and grow CLTV. · Attention & trust compoun…

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Ep. #113: Pricing Strategy for High-Ticket & Subscription Products 9:43

4d ago9:43

9:43

Pricing strategy can make or break a company. In this episode, I explain why it's best to compete on value and brand but not on price; I share why premium pricing is often the most effective strategy, especially if you're going after more affluent buyers; and I compare different models for both high-ticket investments along with monthly membership …

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Ep. #112: Adapting to the New Marketing Landscape [The Thoughtful Entrepreneur Podcast w/ Josh Elledge] 6:41

6d ago6:41

6:41

I'm sharing a snippet from a recent interview I did on Josh Elledge's podcast to promote CONTENT CAPITALIST. We chat on the changing marketing landscape. ============ 📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR -------------------------------- 🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5 -------------------------------- 🎧 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'…

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Ep. #111: Goodbye Marketing Funnel, Hello Content Continuum 20:21

6d ago20:21

20:21

The Content Continuum is not only the most accurate but also the most mutually-beneficial model for both company and customer. In this episode, I chat with Hernan on The Business Bros Podcast to share my new model for modern marketers. Whereas a quick sale was the goal before, the new strategy is built to house and help as large an audience as poss…

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Ep. #110: Move to a Decentralized, Distributed Branded Newsroom 13:29

7d ago13:29

13:29

It's time to move to a distributed brand newsroom. An emergent opportunity for entrepreneurs building companies is to decentralize the content function by moving to what I call a participatory publishing model. Here, your entire team is responsible for content (not one or two marketing people). In a creator-centric model, the system constraint is t…

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Ep. #109: The Intersection of Simulation Theory, Spiritual Ascension & Tech Innovation [Part II] 13:17

8d ago13:17

13:17

In this episode, I offer thoughts on connected technologies like brain computer interfaces and explain why I cofounded a non-invasive BCI company focused on adaptive content experiences that use EEG data to guide the content you receive (and how you receive it) on your device. ============ 📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR -------------------------…

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Ep. #108: The Intersection of Simulation Theory, Spiritual Ascension & Tech Innovation [Part I] 20:30

10d ago20:30

20:30

In this episode, I explain how humans are poised to evolve with, and, ultimately, through technology. I share how my view on technological mergence has shifted 180-degrees from where I was three or four years ago. The transhumanist dystopia many are fearful about is only one (and a very unlikely) scenario. The truth is that ascension—a divine and s…

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EPS 305 - MEET REAL ESTATE GURU- Steve Davis with TOTAL WEALTH ACADEMY. 31:12

14d ago31:12

31:12

Do you have exposure to real estate in your personal balance sheet? Going from ZERO to ONE is the most challenging part of investing in real estate. When you start investing in apartments you don’t know- what you don’t know, right? Steve Davis and his team at Total Wealth Academy will give you the confidence to invest. Listen to Total Wealth Academ…

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Ep. #107: I Got Accepted to Antler MENA ’24 (with a 0.2% Acceptance Rate) 20:01

17d ago20:01

20:01

I was recently selected to participate in Antler's Spring '24 MENAP cohort, their first in Dubai. Getting invited into Antler as a founder is statistically more difficult to do than gaining acceptance into Harvard. For context, Antler accepts about 3% of applicants across their 12 global locations, and the acceptance rate for their MENAP arm is eve…

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Ep. #106: How to Build Your Company into a Content Machine [w/ Ray Voice] 17:15

19d ago17:15

17:15

Content is changing, and consumers are changing how they consume it. In this episode, I explain how to parlay personal brands to scale your company, how to enroll employees in creating and sharing, and how to shift to a distributed branded newsroom. This episode is best for startup founders or sole proprietors. ============ 📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t…

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ASK MIKE MONDAYS: “DEFAULT INTEREST- A lending phrase you must learn!” 24:51

20d ago24:51

24:51

When a property fails, and the borrower stops making payments…that’s a problem for the lender and the borrower. What you may not know- is that when you stop making mortgage payments- this will cause the lender to accelerate your interest cost. Yikes!! In your loan documents there is specific language that aids the lender by increasing your current …

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EPS 304 - How do you QUALIFY FOR A LARGE APARTMENT CONSTRUCTION LOAN? Who’s on your team matters! 51:50

1M ago51:50

51:50

It seems like every other investment sales flyer we see today…offers the opportunity to buy land. Land to BUILD an apartment building. Many investors are now focused on construction. How do you finance? Should you consider a 35-40% down conventional Bank loan that is full recourse? Or should you consider a 15% down…government backed, non-recourse F…

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EPS 303 - Loan Officer Roundtable: 1st Quarter 2024- What are lenders approving today? OR… NOT!! 40:40

1M ago40:40

40:40

So…You want to buy an apartment building? Who is your biggest financial partner in the transaction: it is your lender! Get to know your lender and what they can offer you. Know what the lender expects today and their “hot” buttons for approval. It’s completely different than 24 months ago. We will speak with the top producing loan officers at Old C…

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EPS 302 - Coaching and Counseling: The INFAMOUS Buyer/Seller Call. What to expect! 50:44

2M ago50:44

50:44

Imagine this. You are in BEST and FINAL and about to be awarded a huge apartment building. It’s you and two other buying groups. You made the cut and now the seller must make the right decision. Who to choose? Are you the right buyer? Can you close? The seller has too much on the line to make the wrong pick. They want to talk to YOU! It’s the BUYER…

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EPS 301 - Nashville is ROCKIN’ in multifamily! Have you explored central Tennessee? 43:38

2M ago43:38

43:38

Brian Truman with SVN- Accel Commercial Real Estate sells lots of apartments in Tennessee. Did you know that Health Care Management is the top industry in the Music City Capital and not tourism. Brian discusses why 75% of his investment sales business comes from out-of-state investors buying apartments around Nashville and where the best places you…

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Ep. #105: How to Monetize Your Audience & Build a Sellable Content-Led Business [w/ Joe Pulizzi] 13:48

2M ago13:48

13:48

Over the last decade, Content Marketing Institute has become the leading informational resource in the world for marketers looking to leverage content to spur and support business growth. CMI was founded in 2007 by Joe Pulizzi, now widely recognized as the Godfather of Content Marketing. In this mini masterclass, Joe shares the genesis of Content M…

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Ep. #104: Personal Brands, Influencers, Evangelists & Earned Media 17:26

2M ago17:26

17:26

Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We’re also beginning to see a real blurring of the lines between “influencers” and “evangelists” (as I define the term, which is basically a B2B influencer working for a company). In the future, companies will hire …

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Ep. #103: How to Sell High-Ticket Offers [Part II: The Methodology] 59:11

2M ago59:11

59:11

In this special one-hour episode, I'm sharing an exclusive training from an eLearning program I ran in 2022. In it, I break down the entire high-ticket sales call structure top to bottom. As a note, this type of call assumes the lead came in "cold" and there had not been detailed rapport established for weeks prior. A small portion of this content …

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Ep. #102: How to Sell High-Ticket Offers [Part I: The Mindset] 12:26

2M ago12:26

12:26

How should you be thinking about structuring your sales approach when deploying high-ticket products into the saturated social media market? In this episode, I'm sharing an exclusive training from my 2022 eLearning program. In part II, publishing right after this episode, I'll give you the sales script. First, we have to set the tone. ============ …

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Ep. #101: Turn Marketing into a Cash-Producing Machine in 2024 7:51

2M ago7:51

7:51

For most businesses, marketing is an expense. But what if it could be a revenue-producing machine for your business? In this episode, I offer a framework for how to create a profitable marketing organization. We've entered an era where content ought to 'house' marketing as a sub-function - not the other way around. Your whole business can and shoul…

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EPS 300 - Your BRIDGE LOAN is coming due! What can you do? Can you qualify for an extension? Can those BRIDGE TERMS be modified? 41:14

2M ago41:14

41:14

These bridge loans are quirky…because all loan documents initially agreed upon (between lender attorney and borrower attorney) are like snowflakes. Every set of loan documents are different…they are not promulgated forms like Fannie loan documents. Some language added…some language subtracted. What does that mean when you are negotiating an extensi…

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Ep. #100: 5 Ways to Instantly Be More Respected 5:36

2M ago5:36

5:36

In this episode, I'm share five paths toward status and respect which you can incorporate into your disposition and decision-making right now. They include: (a) articulate thoughts for maximum potency and impact, (b) become more unreachable; when your energy is unreciprocated, walk away, (c) take a stance and have make a claim confidently, (d) seek…

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Ep. #99: How to Become a Pressing Need for Prospects (Psychology of Action) 12:20

2M ago12:20

12:20

In this episode,, I'm breaking down the 4-part framework that all humans undergo before we make a decision to act. The purpose of marketing is to facilitate the flow of an audience from indifference to enrollment to devotion... which leads to a stark recognition of a dire need which can't be ignored, thus requiring immediate action. Your job is to …

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Ep. #98: 5 Types of Cold Emails Guaranteed to Trigger a Response 6:57

2M ago6:57

6:57

In this episode, I'm sharing an exclusive snippet from my upcoming master course. I share five different kinds of cold emails that you can use to cut through the clutter and trigger a response in 2024. These include: The Jewel is offering to shoot over a "pre-made" customized gift The Obviously Non-Automated Touch includes elements like a voice not…

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Ep. #97: Turn Competitors into Collaborators (Who Spread Your Message for You) 5:05

2M ago5:05

5:05

The new generation of millennial entrepreneurs are turning competitors into collaborators. In this episode, I explain how to use a series (like a podcast) to turn would-be competitors into co-creators who spread your brand for you. ============ 📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR -------------------------------- 🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘):…

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Ep. #96: Attention Arbitrage Hacks to Trigger Responses in DM [3-Part Cadence] 6:57

2M ago6:57

6:57

In this episode, I'm sharing an exclusive snippet from my new mastercourse. I break down a mock 3-step outreach cadence that you can insert into your prospecting work right away. With DMs and inMails today, you've got to get to the value for the recipient up-front (first line) - no fluff, no BS, no wasted space. Abbreviations, brevity and even slan…

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Ep. #95: The Future of Marketing is Content Communities 8:12

2M ago8:12

8:12

In this episode, I explain why members-only content communities are the future of marketing... and how you can take advantage of this shift. The “new" era of marketing isn’t aimed at convincing anyone of anything, but rather creating content communities—and companies—that speak for themselves and sell on your behalf. With content communities, in th…

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Ep. #94: Think Differently, Define Your Story & Tap into Success Consciousness 27:58

2M ago27:58

27:58

Motivational mashup to dominate your week, own your month, and supercharge your year. ============= 📖 𝗚𝗘𝗧 𝗠𝗬 𝗕𝗢𝗢𝗞: https://t.ly/ioHGR -------------------------------- 🎓 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗔𝗣𝗜𝗧𝗔𝗟𝗜𝗦𝗧 𝗔𝗖𝗔𝗗𝗘𝗠𝗬 (𝗖𝗢𝗨𝗥𝗦𝗘): https://t.ly/u0Dk5 -------------------------------- 🎧 𝗝𝗢𝗜𝗡 𝗪𝗔𝗜𝗟𝗜𝗦𝗧 - 𝗡𝗘𝗢𝗖𝗢𝗥𝗘'𝗦 𝗦𝗠𝗔𝗥𝗧 𝗘𝗔𝗥𝗕𝗨𝗗𝗦: http://neocore.co/?page_id=135 -------------------…

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Ep. #93: The Ultimate Decision-Making Framework (for Leverage, Returns & Happiness) 14:59

2M ago14:59

14:59

The most powerful mental model you can polish for maximum returns in life is a powerful decision-making framework. I share how I arrived at my methodology and try to present it in a way that you can take it and incorporate it into your life as well. As you'll hear, the framework is built around five spectrums or pillars: Risk vs. reward Short term …

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EPS 299 - Live from the 2024 National Multifamily Housing Council Meeting in San Diego. What did we learn? 30:48

3M ago30:48

30:48

With over 10,000 apartment investors, lenders, general partners, property management companies, and apartment builders… this is the biggest annual event for the apartment industry called NMHC. What was discussed? Well…the biggest take aways are: from the lenders…”we are not at the bottom of the cycle: more distress is coming!” The sales brokers sai…

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EPS 298 - Are PROBLEMS in 2023 going to be OPPORTUNITIES in 2024? 32:58

4M ago32:58

32:58

Here’s a few phrases to remember from 2023… “Refinance in ‘24”- “Survive to 25” “Operate in 2026” “Sell everything in 2027” “Retire on the beach in 2028” - High level discussion on what the capital markets are witnessing today and next year. Get on the Old Capital distribution list to stay ahead of ALL the networking and lending activities that we …

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ASK MIKE MONDAYS: “Michael, how big of an impact will this recent REDUCTION of interest rates have on the apartment industry?” 34:47

4M ago34:47

34:47

Apartment investing has been challenged in the last two years…with rising interest rates on both short term and long-term rates. The 10-year Treasury spiked up to 5% just 90 days ago…and is now down 110 basis points; that’s a large move….SO what effect will that have on apartment investing? Michael chats about what challenges and opportunities he i…

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EPS 297 - Want to listen to someone REALLY, REALLY SMART about apartment trends? Listen to Chief Economist Jay Parsons at RealPage. 45:58

4M ago45:58

45:58

Jay Parsons serves as Senior Vice President, Chief Economist for RealPage. He provides deep insights on market trends and consumer behaviors. He is a frequent author and speaker on topics affecting multifamily apartments and single-family rentals, including rental housing investment and asset management strategy, rental housing policy issues, risk …

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EPS 296 - “What’s my apartment worth today?” Listen to JLL’s TOP Apartment Appraiser. 42:28

5M ago42:28

42:28

Kai Pan, MAI serves as Executive Managing Director and National Multi-Housing Valuation Lead for JLL Value and Risk Advisory in the United States. How do you value your apartment building today? Ask the broker trying to get your listing, Ask a potential buyer that wants a discount, then Ask a lender that reviews the current financials and figures o…

พอดคาสต์ที่ควรค่าแก่การฟัง

Michael Becker พอดคาสต์

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