In this dynamic and impromptu podcast, the ASOTU team brings you real-world, real-time interviews and intel with Dealers and Industry Leaders across the U.S. Meet the Automotive movers and shakers you’ve seen on the screen and some you’ve never heard of before as we have candid conversations, without any script or topic. ASOTU Unscripted was recorded live at ASOTU CON 2025, hosted by Erroll Bomar III, and is produced by Automotive State of the Union (ASOTU). Learn more at https://www.asotu.com
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The best operators, amazing stories from inside and outside of auto, and new perspectives. Join hosts Kyle Mountsier, Michael Cirillo, Paul J. Daly plus special guests as we just hit the record button for some quick and very candid conversations with some of the most amazing guests at ASOTU CON. All of it is live. All of it is unfiltered, and all of it is for you. These are the ASOTU CON Sessions by SpaceAuto // ASOTU CON Sessions is produced by Automotive State of the Union (ASOTU). Learn m ...
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The landscape in the automotive industry is constantly changing. And to be honest, we say that a lot. But it’s true. With new announcements and initiatives announced almost daily, it can be hard for dealers to know what’s next and how to respond. But Daniel Govaer and the team at the Wheelhouse is here to help. Let’s take the wheel!
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The emergence of electrification and new technology has consumers leaning into the car business with a level of curiosity and enthusiasm we haven’t seen in decades. That’s why it is essential that top automotive executives, dealers, and industry partners collaborate like never before. It’s time to make the most innovative voices in retail automotive, louder.
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Bots Don’t Buy Cars: Owen Moon on Streaming, Fraud & Fixing Ads
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10:00
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10:00In this candid and engaging episode of ASOTU Unscripted, host Errol D. Bomar sits down with Owen Moon—veteran marketer, agency founder, and now co-founder of a new venture in streaming advertising. As lunch buzzes around them, Owen shares his 25-year journey through automotive marketing, from his early days embedded in dealership trenches to buildi…
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Selling With Soul: Steve's Journey from Medical to Automotive
15:21
15:21
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15:21In this vibrant and heartfelt ASOTU Unscripted episode, Errol Bomar sits down with Steve Roessler, better known as “Live with Drive.” Steve takes us on a compelling journey from engineering and medical sales to pioneering CRM engagement in the auto industry as Chief Evangelist at DriveCentric. His story is rooted in adaptability, family inspiration…
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In this energizing edition of ASOTU Unscripted, host Errol Bomar sits down with Bill Vaughn, a recently appointed dealership leader only 90 days into his new role. Bill brings a grounded, refreshingly candid perspective to the conversation, sharing his unlikely start in automotive and how learning to prioritize people over process completely transf…
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How a Booth Gig Became a Business: Enrique Gago’s Auto Story
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13:16
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13:16In this episode of ASOTU Unscripted, host Errol Bomar sits down with Enrique Gago of Gago Brothers Automotive to talk about transformation, resilience, and rediscovering purpose through reinvention. Enrique opens up about how he unexpectedly entered the automotive industry—thanks to a favor for his then-girlfriend (now wife)—and how that moment spa…
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In this inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with 23-year-old rising star Gavin Reeves, who shares his rapid ascent through the automotive industry. Starting at just 18 as a porter, Gavin moved through roles in BMW product education, service tech, and sales before landing in a Center Performance role—all driven by his c…
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In this episode of ASOTU Unscripted, Errol Bomar welcomes John Osborne, Executive Manager at Williamsburg Ford, to reflect on 27 years in the automotive industry and the key inflection points that shaped his approach to leadership, customer experience, and innovation. From entering the industry after time in the Army and firefighting school, to pio…
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From Stay At Home Mom to Automotive Powerhouse: Judi Anderson's Story
12:28
12:28
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12:28In this heartfelt episode of ASOTU Unscripted, host Errol Bomar welcomes back Judi Anderson—attending her fourth consecutive ASOTUCON—to explore the personal journey that led her to become a pillar of customer experience in the automotive space. From roller-skating carhop to corporate marketer to a role built just for her, Judy shares how empathy, …
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In this heartfelt and inspiring episode of ASOTU Unscripted, host Errol Bomar sits down with Landon Garside, a former high school drumline teacher turned automotive professional and now marketing strategist. Landon shares how personal transitions—including a divorce and career burnout—led him into the automotive industry by what seemed like chance.…
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From Cleaning Bathrooms to Owning A Dealership with Lou Cannata
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10:50
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10:50In this heartfelt and unscripted episode of ASOTU Unscripted, host Errol Bomar sits down with Lou Cannata, a second-generation dealer principal and founder of Level 5 Leadership Coaching & Consulting. Lou shares the deeply personal and professional journey that shaped his leadership—starting from cleaning bathrooms in his family’s dealership to ste…
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In this ASOTU CON 2025 session, Paul J Daly sits down with Kielan Whitner of Townsend Nissan to explore what it really means to lead from "eye level." A former Syracuse football player and public accountant, Kielan breaks down how he transitioned into the auto industry and climbed the ranks to General Manager in just seven years. His approach? Lead…
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In this high-energy episode of ASOTU Unscripted, host Errol Bomar sits down with Nolan Armpriester, a second-generation automotive leader and Director of Operations with over two decades of industry experience. From his early days growing up in the dealership—literally using the shop as daycare—to overseeing an ambitious mobile service operation, N…
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How To Be An Innovative Leader In Today's Auto Industry with John Bozzella
10:30
10:30
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10:30In this compelling ASOTU CON session, Paul J Daly sits down with John Bozzella, President and CEO of the Alliance for Automotive Innovation, to discuss the evolving role of leadership in the modern auto industry. Bozzella shares his journey from politics to automotive policy, offering a unique lens into how government, innovation, and economic stra…
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The Road To Sold with Glenn Pasch
10:52
10:52
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10:52In this ASOTU CON 2025 session, Paul J Daly sits down with Glenn Pasch to discuss his latest book, The Road to Sold, and dive deep into the practical realities of online sales process optimization. Glenn, a seasoned operator, consultant, and trainer, explains how the book was born out of a common but frustrating gap between marketing performance an…
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Shane Westphal's “But God” Journey to Automotive Leadership
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15:07
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15:07In this faith-filled and forward-thinking episode of ASOTU Unscripted, host Errol Bomar welcomes Shane Westphal for a conversation that blends personal transformation, professional loyalty, and the future of automotive. Shane shares his “But God” origin story, detailing how a random connection in a Baton Rouge restaurant led him to a 23+ year caree…
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Entering The Age of Compression with Ben Hadley
17:42
17:42
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17:42In this fast-paced and thought-provoking conversation recorded live at ASOTU CON 2025, David Spisak sits down with Ben Hadley to explore what he calls “The Age of Compression.” Ben breaks down how innovation cycles, attention spans, and consumer expectations are all accelerating—and why traditional automotive processes are struggling to keep up. Th…
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910% Growth Through Empowerment: Alyssa’s Social Media Blueprint
11:43
11:43
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11:43In this vibrant and empowering episode of ASOTU Unscripted, host Errol Bomar chats with Alyssa Mazur from the Russ Darrow Automotive Group. Though she claimed to be nervous, Alyssa delivers an inspiring and tactical breakdown of how she transformed the group’s social media presence across 15 dealerships in Wisconsin. Starting with no background in …
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Shiny Object Syndrome Leads To Failure To Launch with Daniel Govaer
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14:11
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14:11In this thought-provoking ASOTU CON 2025 session, David Spisak of Disruptive Growth Solutions sits down with Daniel Govaer to tackle one of the most pervasive operational issues in automotive retail: shiny object syndrome. With over two decades of experience in retail automotive, Daniel breaks down how impulsively chasing new tech leads to stalled …
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What My Kids Taught Me About Car Shopping UX with Art Bratton
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10:57In this playful yet insightful session from ASOTU CON 2025, Arthur Bratton of Holiday Automotive joins Brad Gelber to explore what his young children unknowingly taught him about website user experience (UX) in automotive retail. Drawing inspiration from how his three, five, and seven-year-olds interact with technology, Arthur emphasizes that intui…
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In this episode of ASOTU Unscripted, host Errol Bomar welcomes Dave Donaldson of DealerDMV for his very first ASOTU CON experience. Dave unpacks his journey from working in an Acura dealership’s detail department to leading a nationwide automotive titling solution. With infectious humility, Dave reflects on how the most unexpected roles—like managi…
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Why One-Size-Fits-All OEM Strategies Are Failing Dealers with Elizabeth Shults
10:24
10:24
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10:24In this ASOTU CON 2025 session, Elizabeth Shults of RML Automotive joins Brad Gelber on the podcast stage to unpack one of the most contentious issues facing dealership marketers today: one-size-fits-all mandates from OEMs. Elizabeth shares firsthand how top-down directives—like Stellantis’ recent GMB access requirements—create operational chaos at…
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In this heartfelt solo edition of ASOTU Unscripted, host Errol Bomar takes a moment to step from behind the interviewer’s chair to share his own journey in the automotive world. From his early beginnings in car sales in the early 2000s to now being a celebrated speaker and orator for brands like Ford and events like NADA and the Kentucky Derby, Err…
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Investing in the Future of Auto Retail with Steve Greenfield, Bill Cariss, Chase Fraser and Brian Donnelly
33:16
33:16
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33:16In this high-powered ASOTU CON 2025 session, Steve Greenfield moderates a conversation with three top-tier venture capital voices shaping the future of automotive retail: Bill Cariss of Holman Growth Ventures, Chase Fraser of FM Capital, and Brian Donnelly of Autotech Ventures. With decades of operational, investment, and mobility experience betwee…
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Sold the House, Started the Mission: Betting It All on Fixed Ops
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11:01
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11:01In this energizing episode of ASOTU Unscripted, host Errol Bomar sits down with Kyle Newsom, founder of Vasperio, to explore his transformational journey from technician to Fixed Ops leader, to bold entrepreneur. Kyle shares how his early days working in a family-run business shaped his strong work ethic, and how meeting his wife eventually became …
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What Dealers Can Learn from Direct-To-Consumer EV Brands with Michael Wood
10:26
10:26
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10:26In this ASOTU CON 2025 conversation, Michael Wood of Checkered Flag joins Elena Ciccotelli to explore the current state and future of Jaguar, the complexities of EV retail, and the importance of improving the customer experience in the dealership model. Michael passionately defends Jaguar's return to its roots, pushing boundaries in design and tech…
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How To Price Used EVs in a Fluctuating Market with Alex Lawrence
11:54
11:54
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11:54In this lively ASOTU CON 2025 session, Alex Lawrence of EV Auto returns to the podcast stage with host Elena Ciccotelli to discuss the evolution of his brand, the EV landscape, and how content creation, customer trust, and service infrastructure all play critical roles in EV adoption. Known for his engaging documentary-style social media presence, …
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Helping Is the New Selling for Car Dealers | Alan Krutsch of Clairvoy
16:54
16:54
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16:54In this heartfelt and engaging episode of Unscripted, host Erroll Bomar sits down with Allan Krutsch Director of Enterprise CDP at Claravoy, to explore his unexpected journey into the automotive industry and the surprising personal story that fuels his passion. Allan shares how he transitioned from luxury women’s fashion sales in Sardinia to car sa…
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Right Size Your Shop To Stay Ahead of Tariffs with Joe Castelino
10:31
10:31
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10:31In this dynamic ASOTU CON 2025 session, Austin Conroy sits down with Joe Castelino of American Motors Group to unpack a bold and strategic approach to rethinking service operations in response to changing market forces—including tariffs, EV adoption, and used car surges. Joe outlines how his team is right-sizing their fixed ops strategy by looking …
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How to Never Have A Technician or Service Advisor Shortage with Richard Lupo
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11:00In this inspiring ASOTU CON 2025 session, Austin Conroy sits down with Richard Lupo of Apple Tree Honda to discuss a revolutionary approach to solving one of the industry's biggest challenges: technician and service advisor shortages. Richard shares how his dealership has implemented a forward-thinking talent development program, transforming their…
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Rethinking Customer Convenience In The Ownership Journey with Ed Roberts
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12:17In this ASOTU CON 2025 session, Ed Roberts of Bozard Ford Lincoln joins host Austin Conroy on stage to discuss one of the most overlooked aspects of automotive retail: customer convenience during the ownership journey. Ed challenges the industry’s traditional approach to fixed ops, pointing out the stark contrast between the high-touch sales proces…
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The View From Spain with Michael Lucki of Riverhead Mazda and Pedro Sala and Ricardo Conesa of Top Auto Group
8:21
In this engaging ASOTU CON 2025 session, hosts Kyle Mountsier and Paul J Daly sit down with Michael Lucki of Riverhead Mazda and two distinguished international guests: Ricardo Conesa and Pedro Sala from Spain’s Top Auto Group. They dive into the current state of the Spanish auto market, spotlighting the rise of Chinese automakers, rapid tech adopt…
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In this Session, Kyle Mountsier sits down with automotive industry icon David Kain to unpack his evolving role at NCM Associates and the powerful impact of Vendor 20 Groups. With decades of experience advocating for dealer success, David shares why it's more important than ever to foster genuine partnerships between vendors and dealerships. His ins…
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The View From The Next Generation with Arianne Walker of Amazon Autos and Chase Southwick and Hanna Wood of Northwood University
10:52
10:52
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10:52In this forward-looking ASOTU CON 2025 session, Kyle Mountsier sits down with Arianne Walker from Amazon Autos and two standout students from Northwood University, Chase Southwick and Hanna Wood, to explore the evolving automotive landscape through the lens of the next generation. From fresh insights into customer experience to the rising role of d…
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In this ASOTU CON 2025 session, Nick Askew dives into the intricate world of inventory optimization with Derek Hansen and Patrick Janes of Cox Automotive. As industry veterans and leaders at one of automotive's most data-rich organizations, they explore how AI-powered insights and digital tools are helping dealer groups solve one of their most pers…
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Leveraging AI to Increase Sales Conversions with Danielle Mills Walden of Upstart and Evan Driscoll of Audi Jacksonville
12:06
12:06
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12:06In this ASOTU CON 2025 episode, Nick Askew sits down with Danielle Mills Walden from Upstart and Evan Driscoll of Audi Jacksonville to explore how AI-powered financing is transforming dealership operations and expanding customer access. With real-world insights from both the provider and the practitioner, the conversation covers everything from ins…
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How AI Overviews Are Changing The Customer Journey with Chad Graves
10:36
10:36
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10:36In this ASOTU CON session, Chad Graves of Reunion Marketing joins Nick Askew to explore how AI-generated overviews—like those featured prominently in Google and other search platforms—are fundamentally transforming the customer journey in automotive retail. With search behavior changing rapidly due to the rise of tools like ChatGPT and Google’s Gem…
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In this Session from ASOTU CON 2025, Zac Kinch sits down with Keith Lemer, CEO of WellNet, to explore how reframing healthcare costs can directly enhance company culture. Keith shares real-world examples of transforming healthcare from a dreaded budget line item into a powerful recruitment and retention tool—turning dollars into deeper employee eng…
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The Impact of Goal Setting with Greg Uland
10:43
10:43
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10:43In this ASOTU CON Session recorded live at ASOTU CON 2025, Zac Kinch sits down with Greg Uland, VP of Marketing at Reynolds and Reynolds, to unpack the real-world impact of goal setting inside dealership operations and corporate teams. Greg brings clarity to how effective goal setting aligns every team member—from senior leadership to frontline sta…
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Behind the Scenes of this Student Run Auto Show with Noah Koss, Colin Kubik, and Zak McLeod
19:20
19:20
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19:20Send us a text The Northwood University International Auto Show is the LARGEST student run outdoor auto show in North America. Student volunteers are elected to positions of responsibility to make this show exceptional. These three Northwood students share first hand how they step up to the plate, take on responsibility, and create a successful sho…
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Stay a Student of the Craft with Julia Lietz, Bella Smylie & Sydney Rizo
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17:43Send us a text Always keep the perspective of a student--there's always something to learn. These Northwood University Students share their passion for the Northwood University International Auto Show as well as future aspirations for their careers. Julia, Bella, and Sydney share how coming together to create this auto show has brought out the best…
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Teaching Capitalism & Responsibility with President Kent MacDonald
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19:01
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19:01Send us a text Northwood University hosts an annual outdoor auto show completely managed by students. Northwood University doesn't create just your average student. Dr. Kent MacDonald, President of Northwood University, shares their core beliefs which make the educational environment so different from most schools. President MacDonald also covers h…
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Training High School Kids to Service Cars with Marty Schwartz
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18:07
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18:07Send us a text Martin Schwartz, President of Vehicles for Change, shares how students can learn automotive service technical skills to earn a higher income, faster. He shares how automotive service technicians can earn significantly more in their first year compared to the average college graduate. Vehicles for Change was established in 1999 to gif…
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Building the World’s Largest Honda Store… Literally with Lew Neuman
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13:20Send us a text Architect Lew Neuman and longtime friend of Late Bob Rohrman shares how this build process has been years in the making as well as his relationship with Bob. Lew shares the details of what has made working Rohrman Automotive Group so special. Late Bob Rohrman loved specific details that made his buildings pop and provide true functio…
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Send us a text GM Matt Ashford shares his humble beginnings in 1996 at this Honda store and how personal growth and market development led him to lead this store today. After starting at Schaumburg Honda in 1996, Matt spent time in sales, finance, and grew all the way to General Manager. He shares the importance of a new hire's first impressions du…
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Send us a text Business partners Stephen Allsteadt and Laura Fleischer share how a two-person small marketing team working in tandem with Rohrman Automotive grew to a full service marketing agency with over 17 team members. Stephen and Laura share how technology has changed marketing over the past few decades as well as their commitment to expand a…
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45MM views on YouTube with HondaPro Jason
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10:05Send us a text Well-known Honda Brand Advocate HondaPro Jason shares his path from Salesman in 1996 to finding his own media platform, creating content, and even training Honda staff around the world in 15 countries. Jason Richmond started with Rohrman Automotive Group at Schaumburg Honda as a salesman in 1996 and shares the path for how Rohrman he…
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Grandpa Prepared the Third Gen with Ryan Rohrman
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26:09Send us a text Group CEO Ryan Rohrman shares how a GM role at a Honda store led him to take over as CEO as his late grandfather passed over the reins during a medical crisis. We joined the Rohrman Automotive Group team as they celebrated the grand opening for Schaumburg Honda--the LARGEST Honda store in the world! Special thanks to Ryan Rohrman, Ch…
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Creating Opportunities for Fixed Ops with Omar Shabaz
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15:33Send us a text Service Director Omar Shabaz shares how career pathing within fixed ops has helped inspire his team to grow as well as find the perfect opportunities for them long term. We joined the Rohrman Automotive Group team as they celebrated the grand opening for Schaumburg Honda--the LARGEST Honda store in the world! Special thanks to Ryan R…
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Uncovering Co-op Expense Problems with Mark Baruth
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14:56Send us a text He knows the struggle anytime the word "co-op" is in the conversation within the dealership. Co-op requirements and reimbursement are confusing but Mark Baruth shares that it doesn't have to be. There are plenty of ways to uncover soon-to-expire co-op funds as well as easier ways to complete the co-op reimbursement process. Mark Baru…
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Send us a text She knows we can reach women in auto retail in new ways. Nely Galan shares and inspires other women with the opportunities in front of them to help move the entire industry forward in new ways. Paul J Daly and Nely Galan caught up after her keynote at the Women of Color Automotive Network (WOCAN) annual luncheon at National Associati…
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Send us a text Together, dealers will make this industry great. Paul J Daly caught up with Mike Stanton at the NAMAD Annual Meeting. Mike shared this positive sentiment on how dealers get to shape how we do business in this industry. He touched on how National Automobile Dealers Association (NADA) and NAMAD collaborate together but also how dealers…
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