พอดคาสท์ Marketing Management ชั้นนำ (2024)

1
Peter Cappelli, "The Future of the Office: Work from Home, Remote Work, and the Hard Choices We All Face" (Wharton School Press, 2021) 56:25

20h ago56:25

56:25

The COVID-19 pandemic forced an unprecedented experiment that reshaped white-collar work and turned remote work into a kind of new normal. Now comes the hard part. Many employees want to continue that normal and keep working remotely, and most at least want the ability to work occasionally from home. But for employers, the benefits of employees wor…

1
191: Financial Basics For Business Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 15:52

18h ago15:52

15:52

Keeping up with your bookkeeping will not only help you with your compliance tasks, such as filing your tax return at the end of the year, but having this financial data will also help you make smart business decisions. In today’s podcast episode, you’ll learn about the most common financial mistakes and how you can prevent them in your business. U…

1
If Donald Trump Ran an Affiliate Program 25:34

2d ago25:34

25:34

Oh boy…this is gonna be a fun one. What kind of affiliate manager would Donald Trump be? What can we learn from him about being a great affiliate manager? LINKS MENTIONED IN THIS EPISODE How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials: mattmcwilliams.com/millionamonth Find Your First 100 A…

1
Interview mit Manfred "Luigi" Lugmayr Teil 2 über das Recruiting von Franchise-Partnern und Marketingmaßnahmen 26:56

9d ago26:56

26:56

Im zweiten Teil mit Manfred "Luigi" Lugmayr erfahren wir einiges über die Marketing Maßnahmen von burgerme. Wie gut ist die Burgerkette hinsichtlich social media eigentlich aufgestellt? Das und was die Burgerkette auch in Zukunft plant, wird in dieser Folge zum Thema. Zum Schluss verrät Luigi auch noch von seinen größten Fehlern seiner bisherigen K…

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190: How Do You Handle Discomfort Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 5:43

1d ago5:43

5:43

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the sixth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…

1
189: Understanding Your Competition Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 21:53

18h ago21:53

21:53

Learning about your competition will help you gain sales by making sure your product goes above and beyond what your competition has to offer. Competition isn’t bad; in fact, understanding precisely who your competition is will help you determine if your business is on the right path to success. In today’s podcast episode, we will cover who your co…

1
How to Create Promotion Plans for Affiliates 23:40

9d ago23:40

23:40

If you want your affiliates to promote more often, more aggressively, and make more sales, you need to show them how. And one of the easiest ways to do this is to provide them with a clear plan for success. Tell them what to promote, when to promote, and how to promote by giving them easy-to-follow promo plans. I show you exactly how to create thes…

1
188: Is It Time To Let Something Go Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 7:26

8d ago7:26

7:26

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the fifth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…

1
Cultural Insights, Historical Perspectives and Business Strategy with Charles Halvorson 1:03:57

13d ago1:03:57

1:03:57

On this episode of "Practical History," I talk with Charles Halvorson, a history PhD, author, and business strategist. With experience that spans work at the boutique cultural consultancy Gemic and the global strategy firm Accenture (where he is currently helping accelerate the energy transition with utilities and other energy ecosystem partners), …

1
Naomi Oreskes and Erik M. Conway, "The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market" (Bloomsbury. 2023) 1:03:28

13d ago1:03:28

1:03:28

In their bestselling book Merchants of Doubt, Naomi Oreskes and Erik M. Conway revealed the origins of climate change denial. Now, in The Big Myth: How American Business Taught Us to Loathe Government and Love the Free Market (Bloomsbury. 2023), they unfold the truth about another disastrous dogma: the “magic of the marketplace.” In the early 20th …

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187: Make Money Doing What You Love Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 22:06

13d ago22:06

22:06

Using your passion for boosting profits in your business is key to your happiness and success, but you need to know how to propel your passion into your business. Focusing on what excites you and putting that energy to work for you to create a profitable business takes work, but when you have passion behind your every move, you are able to push thr…

1
How Sarah Williams 20X’d her Affiliate Sales and Won a $100,000 First Prize 47:55

16d ago47:55

47:55

In her first year promoting an affiliate offer, Sarah Williams made 9 sales. The next year, in the same promotion, she made 184…and won the $100,000 first prize. The crazy thing is…this was a last-minute promo…and she still won it! How’d she do it? Well, that’s what this episode is all about. LINKS MENTIONED IN THIS EPISODE Sarah’s site: launchyour…

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186: What To Do If You Lack Self Discipline Whether You Are Starting A Business Or Side Hustle, Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Self-Employed 6:39

15d ago6:39

6:39

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the fourth episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regula…

1
185: Actionable Steps To Increase Revenue Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Self-Employed 23:16

21d ago23:16

23:16

You can have the most in-depth business plan and create the best strategy for your business, but if you don’t take action, you’ll never reach the dreams you have for your business. You want to make sure you are taking the right actions in your business and staying consistent with your actions so that you create the momentum you need to propel your …

1
Interview mit Manfred "Luigi" Lugmayr Teil 1 über den Erfolg von burgerme und den Weg in die Marketingbranche 30:34

23d ago30:34

30:34

In dieser Interviewfolge verrät uns Manfred "Luigi" Lugmayr, Chief Marketing Officer (CMO) bei burgerme, was das Franchiseunternehmen so erfolgreich macht und wie er trotz der herausfordernden Zeiten im Hinblick auf das Unternehmen auf Kurs bleibt. Der gebürtige Österreicher, der eigentlich Informatik studiert hat, erzählt uns außerdem von seinem W…

1
How to Get Your Affiliates Fired Up Before a Promotion 16:30

23d ago16:30

16:30

Is it better to hire an in-house affiliate manager or an outsourced one? My answer might surprise you. I know I’m biased, but I share the pros and cons of both in this podcast episode. So…which one is best? Well, the answer depends…and I show you what’s best for YOUR situation in this week’s podcast episode. LINKS MENTIONED IN THIS EPISODE Free Mas…

1
Rachel S. Gross, "Shopping All the Way to the Woods: How the Outdoor Industry Sold Nature to America" (Yale UP, 2024) 36:39

23d ago36:39

36:39

Rachel S. Gross's Shopping All the Ways to the Woods (Yale University Press, 2024) tells the fascinating history of the profitable paradox of the American outdoor experience: visiting nature first requires shopping No escape to nature is complete without a trip to an outdoor recreational store or a browse through online offerings. This is the irony…

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184: When Is What You Are Doing Enough Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 6:39

23d ago6:39

6:39

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the third episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular…

1
Heather Akou, "On the Job: A History of American Work Uniforms" (Bloomsbury, 2024) 1:01:17

28d ago1:01:17

1:01:17

Through a variety of archival documents, artefacts, illustrations, and references to primary and secondary literature, On the Job: A History of American Work Uniforms (Bloomsbury, 2024) by Dr. Heather Akou explores the changing styles, business practices, and lived experiences of the people who make, sell, and wear service-industry uniforms in the …

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183: Breaking Down Your Business Plan Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 20:32

28d ago20:32

20:32

Having a clear business plan and strategy in place so that you know the direction you want your business to go is one step in the process of reaching your goals as a business owner. When you take these strategies and develop milestones for each of them, you will be crystal clear on your next steps to success. Creating your business milestones will …

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What Kind of Affiliate Manager is Best: In-House or Outsourced? 26:16

1M ago26:16

26:16

Which is better? Hiring an in-house affiliate manager or outsourcing it? One person or an agency? Today, I share the pros and cons of both ways and show you which kind of affiliate manager is best for YOUR business. LINKS MENTIONED IN THIS EPISODE Your Affiliate Launch Coach: youraffiliatelaunchcoach.com Find Your First 100 Affiliates: mattmcwillia…

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182: Put A Stop To Procrastination Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 6:57

30d ago6:57

6:57

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the second episode of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regula…

1
Best Online Reputation Management Tools 3:37

1M ago3:37

3:37

In today's digital landscape, managing your online reputation is paramount to the success of your business. With numerous platforms and channels where customers can discuss and review your brand, staying on top of your reputation is essential. Thankfully, there are several online reputation management tools available to help you monitor, analyze, a…

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181: Accounting For Business And Personal Funds Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Or Owner 21:44

1M ago21:44

21:44

One of the biggest mistakes business owners make when they are starting their business is to mix their business and personal funds together. It may seem like this is the easiest and most straightforward way to manage their business finances, but in reality, it creates additional work and complexity for the business owner, which is a costly mistake.…

1
Interview mit Andreas Mucke Teil 2 über die Kreislaufwirtschaft und wie Start-ups, Politik und Unternehmen im Circular Valley zusammenarbeiten 19:06

1M ago19:06

19:06

Im zweiten Teil des Interviews mit Andreas Mucke geht es unter anderem darum, wie sinnvoll es im Hinblick auf den CO2- bzw. Energieverbrauch eigentlich ist (alte) Geräte auszutauschen oder zu behalten. Wie das Circular Valley Start-ups, Unternehmen und auch die Politik miteinander vernetzt, um gemeinsam an einer effizienteren und somit nachhaltiger…

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What to Look for in an Affiliate Manager 32:06

1M ago32:06

32:06

Ever wonder what makes a great affiliate manager? It’s a BIG question…probably one of the most common questions I’m asked. What do I look for in an affiliate manager? In other words…WHO should I hire and WHERE do I find a good one? And how do I make sure they’re a great fit? Discover all the answers in this podcast episode. Any hire is a HUGE decis…

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180: What Do You Do With Dread Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner, Or Self-Employed 5:14

1M ago5:14

5:14

Hey there, I’m Chris Panek, Certified Public Accountant, Certified Coach, and the host of the Mastering Your Small Business Finances Podcast, and I want to welcome you to the first of a new series I’m doing on this podcast. My intention is to drop one of these additional episodes every Monday while I continue to provide you with the regular Masteri…

1
Searching for Future STEM Leaders to Address the World's Greatest Challenges 1:14:00

1M ago1:14:00

1:14:00

On Episode 7 of "Practical History" I chat with Nick Cohen of the philanthropic organization Schmidt Futures. Nick's graduate training in history has helped him run the company's programs designed to identify and support the world's top talent in science and tech, and to harness their superpowers for the public good. Nick shares how he has translat…

1
Content Optimization Tips 2:30

1M ago2:30

2:30

Welcome to our podcast episode on Content Optimization Tips for 2024! In today's digital landscape, content optimization is more crucial than ever for improving site exposure and attracting customers. As businesses strive to rank better and gain a competitive edge, implementing a robust content optimization strategy is essential. In this episode, w…

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179: Mindset Shifts For Success Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner Or Self-Employed 21:14

1M ago21:14

21:14

Much of the success or failure of your business will depend on your business mindset. The process in which you think about things in your business forms your beliefs. When you believe that you will succeed, you will create actionable steps to bring those beliefs to reality. Everything that you think about has an impact on your business, so you want…

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Don't Make These Killer Mistakes with Your Affiliate Program (Part 2) 45:49

1M ago45:49

45:49

Someone asked me recently what are some of the WORST mistakes I’ve made running affiliate programs over the past 19+ years. Narrowing that down was quite the challenge because I have made some REALLY STUPID mistakes, including one that got me SUED by the FTC (more on that in the episode). This episode shows you how to NOT make the same mistakes I d…

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Francesca Sobande, "Big Brands Are Watching You: Marketing Social Justice and Digital Culture" (U California Press, 2024) 35:19

2M ago35:19

35:19

Can brands really support positive social change? In Big Brands are Watching You: Marketing Social Justice and Digital Culture (U California Press, 2024), Francesca Sobande, a Senior Lecturer in Digital Media Studies at Cardiff University explores this question by considering the morality of contemporary brands in contemporary, digitial, culture. T…

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178: Productive Virtual Teams Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Business Owner, Or Self-Employed 23:48

2M ago23:48

23:48

Your employees or independent contractor expenses are likely one of your highest expenses in your business and as a smart business owner, you want to make sure you are monitoring these expenses to ensure maximum efficiency. Over the last few years, your business may have had the need to shift to a more remote or virtual workforce. Many business own…

1
Interview mit Andreas Mucke über die große Chancen der Kreislaufwirtschaft und den Circular Valley Teil 1 26:32

2M ago26:32

26:32

Was ist eigentlich Kreislaufwirtschaft? Und was hat jede*r einzelne von uns damit zun? Genau das bespricht Philipp mit Interviewgast Andreas Mucke, der als Geschäftsführer der Circular Economy Accelerator GmbH und ehemaliger Oberbürgermeister der Stadt Wuppertal einiges zu berichten hat. Was das "Circular Valley" ist, welche großen Chancen sich dar…

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Don't Make These Killer Mistakes with Your Affiliate Program (Part 1) 46:46

2M ago46:46

46:46

When I started my first affiliate program, I learned a lot through trial and error…and some huge mistakes, I built a $1 million/month affiliate program in the next two years. Some of those mistakes almost destroyed our business. The GOOD news for you is that I’m sharing those mistakes in this episode, so YOU don’t have to make them! LINKS MENTIONED…

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177: Automating QuickBooks To Save Time Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant, Owner, Or Self-Employed 25:05

2M ago25:05

25:05

As a business owner, you are always looking for ways to save time in your business, but you want to make sure you are not cutting corners in one place and causing additional problems down the road. This holds true when you are doing your bookkeeping as well. I always tell my clients when they are setting up their bookkeeping systems to make sure th…

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WORST Affiliate Email I've Ever Received 12:26

2M ago12:26

12:26

Affiliate managers send some bad emails to their affiliates. These emails end up having the opposite effect of what was intended. And then, there is this email I’m sharing today…the WORST email I’ve ever seen from an affiliate program. LINKS MENTIONED IN THIS EPISODE How to Activate Inactive Affiliates in Launches: mattmcwilliams.com/how-to-activat…

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176: When You Do The Work That Makes A Difference Whether You Are Starting A Business Or Side Hustle, A Solopreneur, Entrepreneur, Mompreneur, Freelancer, Bookkeeper, Virtual Assistant Business Owner 22:05

2M ago22:05

22:05

When you think about how far you’ve come in your business, do you feel proud of yourself? Most business owners will answer this question by thinking not really or talking about where they need to go in their business as they dismiss the question so that they don’t feel like they are being annoying or overconfident with themselves. It is easy to com…

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Interview mit Fabian Essrich über Akquise, Leadgenerierung, Unternehmensberatung und Selbstständigkeit Teil 2 23:18

2M ago23:18

23:18

Im zweiten Teil der Interviewfolge mit Fabian Essrich spricht er über seine Vertriebserfahrungen und gibt wertvolle Tipps zur Akquise und Leadgenerierung. Philipp und Fabian sprechen außerdem über die Problematik der unterschiedlichen Definitionen des Begriffs Leadgenerierung. Mit Fabians Einblick zu seinen eigenen Erfahrungen aus der Selbstständig…

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Easy Way to Get an Extra 10% from Your Affiliates 16:59

2M ago16:59

16:59

Want to know an easy way to get 10% more from your affiliates? Just imagine what that would do for your business. I show you how in this episode! LINKS MENTIONED IN THIS EPISODE Free Masterclass – How I Built a $1 Million a Month Affiliate Program In Only Two Years Without Any Connections or Credentials TEXT ME: 260-217-4619…

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