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Marketing 101 for Service Professionals

Enrico Dolcecore

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Digital marketing keeps changing faster and faster. As health care professionals it's near impossible to be a CEO of our businesses AND do all the marketing. If you don't understand how marketing works, you can be taken for a ride by "marketing agencies" that say they are experts, but are just doing the same thing for all their clients. This ends up being expensive, and a waste of time. Learn new marketing strategies that are free, simple, meaningful all while staying on to top of Social Med ...
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Let's think of Marketing like learning to play an instrument - mastering the piano is great, but beginners can attract an audience too. Each week Marketing 101 will break down the barriers of a particular marketing activity and give you simple, practical advice and ideas to put into action today. Small business owners and the self employed can’t always be marketers too, you’ve got your customers and your product to focus on. But, if you have a website or social media presence for your busine ...
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Legal Marketing 101

Rosen Advertising

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Get the latest on legal marketing! Join our host, Toby Rosen, to find out what's hot in legal tech and digital advertising for law firms. We cover everything from automation to viral marketing, and dive in on some of the latest legal marketing stories. For more information or to subscribe, please click here. The website: rosenadvertising.com
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Ecommerce Marketing 101

Dash

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Looking to grow your DTC brand? 'Ecommerce Marketing 101' has the answers. Join us for honest discussions with marketers and creatives who have hands-on experience scaling ecommerce businesses. We'll share the secrets behind their success and dive deep into the strategies they've used to scale their brand. Hosted by Dash.app, the visual content management tool trusted by top ecommerce companies, this podcast takes you behind the scenes of ambitious DTC companies. Whether you're a seasoned pr ...
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Marketing 101

Reggie

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Let's Grow your business now using AI and old fashion elbow grease. Why make it harder than it has to be. I show you how to get off to a great start or relaunch your business successfully.
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This Is Marketing 101

Chelsea Armstrong

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Welcome to the sweetest podcast about marketing. We talk trends, consumers, customer experience and all those important topics in the industry. Want to know more? Why not take a listen?
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Here you’ll learn all the tips and tricks to start and grow your internet marketing business whether you have a skill or not. Discover online business opportunities you can develop and profit from anywhere in the world. Use your phone or laptop to make a small fortune working online.
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Marketing 101 with Jacky Humphries

Marketing 101 with Jacky Humphries

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AWARD-WINNING EXECUTIVE AND VISIONARY MARKETING LEADER skilled at designing disruptive solutions. Renowned for bringing crystal clear solutions to the customer while growing profitability for the company – dispensed with great humour and persuasiveness. Expert at working with cross-functional teams for seamless product/service delivery.
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Digital Marketing 101

Kiran Sriramgiri

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I have 12 years of experience as a digital marketer and the objective behind starting this podcast is to educate business owners on the importance of digital marketing. I will be providing tips and current marketing trends which would enable you to market your brand. You need to act on it and start putting out content daily or weekly, bringing value to the end consumer, who will then reciprocates by giving business. You may end up being the next Nokia or the person who owned a ton of horses ...
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Stop wondering how your dental practice could do a better job of attracting patients online. Join dental SEO expert, Ross Dunn, and various guests, for a regular exploration of the dental marketing services that successfully attract new patients. Be informed without having to learn it all. Learn to navigate the various online marketing options and not only choose the right ones for your practice but how to gauge their success so you don't get cheated. Unlike other dental practices, stay abre ...
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show series
 
Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Meta’s new updates TikTok’s pending US ban X’s hidden like count Meme of the Week Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.c…
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Unlock the potential of your marketing efforts with Dr. Enrico Dolcecore as he guides us through the intricate garden of lead nurturing, illustrating how personalized care can transform prospects into flourishing client relationships. With his expertise, we delve into the nuances of segmenting your leads and the power of automation in creating a fo…
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In this episode of Ecommerce Marketing 101, we’re joined by Rhiannon Johns, Head of Brand at luxury homeware brand Piglet in Bed. We discuss: How the brand has created a distinct brand ethos and online presence Why it’s important to invest in your brand from the very beginning to build loyalty with customers How the brand used a ‘gentle’ approach o…
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Narrow Down to Scale Up: Maximizing Law Firm Profitability Join our host, Toby Rosen, as we unravel the myth that more is always better. Learn how honing in on a particular practice area or process can transform your firm into a powerhouse without the unnecessary sprawl that often spells doom for ambitious practices. This method isn’t merely theore…
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Welcome to a special episode where the transformational journey from engineer to chiropractor is brought to life by our guest, Travis Corcoran. He shares his story, a true testament to the healing power of chiropractic care, as we reconnect over our shared Palmer College of Chiropractic roots. We delve into the philosophical bedrock of chiropractic…
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Building the Ultimate Drip Email Sequence Join our host, Toby Rosen, as we dig in to tailoring a drip email sequence that resonates deeply with your audience. Arm yourself with the tools to meticulously map your customers' journeys, segment your audience for targeted messaging, and choose the perfect timing to land in their inboxes. It's not just a…
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Wave goodbye to the cumbersome days of manual spreadsheets and hello to the streamlined world of Meta Business Suite! If you're looking to harness the power of Facebook and Instagram marketing without juggling external tools, this episode's for you. I'm peeling back the curtain on the integrated automation and CRM features that Meta offers, guiding…
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What should I look for in my email marketing software? Join our host, Toby Rosen, as we take you through a six-step process guaranteed to streamline client interactions and supercharge your operational efficiency. Your law firm's client intake process might be the last thing on your mind, but it's the first experience your clients have—and it shoul…
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Ever wondered why some businesses explode on social media while others barely cause a ripple? This episode is your roadmap to becoming the former, as we dissect the critical steps for harnessing the full power of Facebook and Instagram for business growth. We start by unraveling the mystery of the Meta algorithm and how it can become your best frie…
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Welcome to our podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: Instagram’s new maps feature Thread’s in-app camera TikTok/Universal Drama Ren Slavin - Instagram: https://www.instagram.com/renslavin/ Ren Slavin - Linkedin: https://www.linkedin.com/in/r…
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What should I look for in my email marketing software? Join our host, Toby Rosen, as we dissect the must-haves and nice-to-haves of tools like Active Campaign, Mailchimp, and GetResponse, and navigate through the critical components of a comprehensive marketing stack. We zero in on three crucial considerations, from integrations to automation, that…
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Unlock the transformative power of data in your business with insights from Luke Komiskey of Data Drive! Imagine tapping into the core of your business's potential by leveraging data analytics; that's exactly what we dissect in our latest episode. As Luke shares his journey from computer science enthusiast to data science maven, we discuss the pivo…
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Strategies for Compliance with Google Ads Policies Curious about the secret sauce for keeping your legal marketing on the right side of Google's strict guidelines? Join our host, Toby Rosen, as we uncover the must-know compliance strategies for crafting landing pages that not only tick all the boxes for Google but also resonate with potential clien…
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When you hear the echo of your own voice in an empty auditorium, it's either a rock star's nightmare or the humble beginnings of a success story. Dr. Alain Desaulniers, a Vancouver-based chiropractor from a family steeped in the profession's legacy, joins us to share how his tale unfolded from one of quiet self-doubt to becoming a master storytelle…
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In this episode of Ecommerce Marketing 101, we’re joined by Rebecca Polding, Senior Digital Trading Manager at pet food brand Forthglade. We explore: Relaunching their site on Shopify in 18 weeks How Dash helped them manage their website relaunch Revamping websites for better mobile responsiveness The success of recurring revenue subscription progr…
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Navigating Google Ads Editorial Policies Join our host, Toby Rosen, as we break down the essentials of honest advertising in a space where clarity and compliance aren't just best practices—they're your legal safeguards. This episode shines a light on the art of balancing compelling narratives with the stringent demands of truthfulness in ad copy. I…
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Have you ever felt the thrill of watching a business come alive right before your eyes? That's the journey Dr. Christine Zapata, chiropractic maven and co-author of "Book Yourself Solid for Chiropractors," takes us on in our latest episode. Together, we unpack the wisdom of identifying the ideal client and the power of community, showing how these …
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Navigating Google Ads Policies Join our host, Toby Rosen, as we dissect the fine line where state bar regulations intersect with Google's stringent guidelines, and I reveal the crucial differences among prohibited, restricted, and editorial content. My breakdown includes real-world examples and a candid discussion on Google's verification hurdles, …
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Unlock the potential of your chiropractic practice with our latest deep-dive into the world of Key Performance Indicators. We're guiding you through the maze of metrics, from patient visits to bottom-line revenue, ensuring you know precisely how to tap into growth and keep your finger firmly on the pulse of your business's health. Our conversation …
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In this episode of Ecommerce Marketing 101, we’re joined by Matt Holtwick, Manager of Growth and Retention at snack brand Chomps. We discuss: How Chomps’s in-store presence compliments their online ecommerce strategy The methods the brand used to restart their paid acquisition in 2023 The different types of creative assets, such as static images an…
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Introduction to Google Ads Policies Join our host, Toby Rosen, as we start to navigate the complex labyrinth of Google Ads policies and ensure your legal marketing tactics stand up to scrutiny and deliver results. In our latest Legal Marketing 101 series, we delve into why adhering to these policies is a non-negotiable for lawyers and small law fir…
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Unlock the transformative power of blending lifestyle medicine with traditional chiropractic care with our esteemed guest, Hally Brooke of Live Nourished Coaching. Hally takes us through her pioneering dual-faceted business model that not only offers direct support to those wrestling with gut, adrenal, and hormone imbalances but also pairs healthca…
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Stop Sending Users to Your Home Page Join our host, Toby Rosen, as we dissect the common misstep of directing paid traffic to homepages and unveil the potent strategy of specialized landing pages that could revolutionize your client conversion process. We'll unravel why your homepage, while crucial for organic traffic, may not be the conversion pow…
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Could your chiropractic practice be sleepwalking into stagnation? Join me, Dr. Enrico Dolcecore, as we confront the cozy lull of professional comfort zones. This episode peels back the curtain on the realities of practice performance, challenging the illusion that patient praise equates to success. We dissect the significance of metrics, like the d…
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In this episode of Ecommerce Marketing 101, we’re joined by Yang Liu, Founder and CEO of materials science company JustWears. We discuss: How a conversation with her husband led Yang to founding JustWears Why companies need to focus on brand equity to be successful What it means to be a challenger brand and how JustWears keeps that at the heart of …
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What is CPC? Join our host, Toby Rosen, as we unlock the full potential of your legal marketing campaigns with an insider's guide to Cost Per Click (CPC). By now, you're aware that clicks matter, but it's the quality and cost-effectiveness that count. Visit: Legal Marketing 101 Youtube For more, visit https://rosenadvertising.com Support the show…
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Unlock the future of your business with insights from Dr. Enrico Dolcecore on how artificial intelligence is revolutionizing marketing strategies for entrepreneurs and healthcare professionals alike. As we navigate the intricate dance between innovative AI tools like chat GPT and the authenticity of the human touch, this episode is a treasure trove…
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Your 2024 Marketing Plan Join our host, Toby Rosen, as we dive into a few ideas for a successful marketing strategy for 2024’s dynamic landscape. We'll delve into the necessity of a robust website, lively social media, and targeted email campaigns, as well as the surprising comeback of traditional mediums like radio and TV advertising. But it doesn…
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As a chiropractor and entrepreneur, I've navigated the complexities of our profession and the business landscape that surrounds it, often wishing for a guiding light through the murk. Enter James Chester, the mastermind behind ChiroHustle, who joins us today to share his remarkable journey from journalism to championing chiropractic unity and effec…
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In this episode of Ecommerce Marketing 101, we’re joined by Josh Lewis, Senior Growth and Ecommerce Manager at performance drink brand MOJU. We discuss: The lessons Josh learned from starting a sleepwear brand straight out of university How Josh learned to be flexible when trying out new ideas and marketing strategies The behind-the-scenes work tha…
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What's up with Google's new Sensitive Events policy? Join our host, Toby Rosen, as we dissect the new definition of a sensitive event as it pertains to Google's inappropriate content policy. We'll explore the broad strokes and the fine print that could put legal marketers in hot water during times of crisis. It's not just about staying compliant. D…
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Imagine navigating the intricate world of commercial real estate leases and negotiations without making a single costly error. Picture owning a space tailored specifically for your chiropractic practice and built to boost your success. That's precisely the promise of this enlightening episode of Marketing 101 for Chiropractors, where we welcome our…
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Ever wondered how the subtle contour of an eyebrow or the angle of an eyelid could possibly reveal insights into someone's behavior or personality? Join us on this enlightening journey with our esteemed guest Brian Galke, a facial recognition specialist from Subtle Skills. He pulls back the curtain on the undeniable value of facial recognition in b…
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Join us as we unlock the secrets of building an efficient, clarity-based practice with our guest, Dr. Julie Brons, a seasoned chiropractor and insightful consultant from Traverse City, Michigan. Get ready to take notes as we pick Dr. Brons brain on everything from team efficiency, documenting systems, to the vital role of coaching in business. Expe…
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Step boldly into 2024, chiropractors, as we unwrap the secrets to a successful marketing revolution! This episode is your beacon to a year where authenticity, predictive analytics, and daring content creation lead the charge. Learn how to craft under-a-minute video masterpieces that make your social media presence unmissable, and transform your mar…
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Ever imagined how emotional intelligence could skyrocket your marketing game? That's precisely what we'll uncover in this episode. Joined by the dynamic duo, Carmen and Deirdra from Encore Empire, we get real about harnessing the power of emotions to better understand your audience, resonate with them, and build a successful clientele. Offering wis…
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Welcome to our all-new podcast within a podcast, ‘101 News’ hosted by Ren from Marketing 101. This week’s episode entails updates from the world of marketing, including: New updates from Instagram, TikTok and Google Spotify Wrapped - Personalised Marketing ASDA's Christmas Campaign as our Meme of the Week Ren Slavin - Instagram: https://www.instagr…
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How Do I Drive Traffic to Lead Magnets? Join our host, Toby Rosen, as we spill the beans on foolproof ways to drive traffic to your lead magnets without breaking the bank. Creating a lead magnet is only the tip of the iceberg, and I'll be sharing my favorite ways to ensure potential clients see your lead magnet, download it, and effectively engage …
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Embark on a journey of discovery with our esteemed guest, Maryann, a dual-qualified civil trials lawyer and registered nurse, who brings a unique blend of medical and legal expertise to the fore. This episode promises to shed light on the often complex world of personal injury cases, underlining the vital role of early documentation of all patient …
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In this episode of Ecommerce Marketing 101, we’re joined by Ben Clark, Head of Lifecycle Marketing at haircare brand Hairstory. We discuss: How segmenting audiences and focussing on engaging only those who were interested increased both open rates and click rates How the various channels of customer lifecycle marketing fit together, and what softwa…
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In this episode of Ecommerce Marketing 101, we’re joined by Ankur Goyal, Vice President of Growth at baby care brand Coterie. We discuss: How Coterie use customer data to create messaging and creative that sets them apart from competitors How Coterie avoid siloing teams when working across multiple channels How the Coterie ambassador programme’s ti…
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How to Make Better First Impressions Online Join our host, Toby Rosen, as we dive into first impressions in the digital world. Ff you've been contemplating why you aren't closing more retainers, or if clients don't seem as excited as you'd like them to be, it's time to delve into these three key areas where you're likely making your first impressio…
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Imagine the limitless potential of expanding your chiropractic practice right from your laptop. Let Dr. Ed Osburn, a pioneer in online chiropractic services, guide you through this exhilarating journey. Dr. Osburn takes center stage, recounting his own transformation from a traditional to a thriving virtual practice. With insights into niche virtua…
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In this episode of Ecommerce Marketing 101, we’re joined by Toby Hart, Co-Founder of Nusa Films. In this episode, we discuss: Why brands should take a social-first approach to content The psychology of what makes an attention-grabbing video ad (based off Patrick Fagan’s book ‘#Hooked’) Where brands can start with shooting video ads, and what they s…
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In this episode of Ecommerce Marketing 101, we’re joined by Amie Caswell, Head of Social Media & Creators at paint brand Lick. We discuss: How Lick’s social presence aligns with the company’s brand and ethos The importance of building a community-focused social presence (and where to start) How Lick turned their Director of Interior Design into an …
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In this episode of Ecommerce Marketing 101, host Barney Cox is joined by Sophie Watson, Head of Marketing at DTC health brand DR. VEGAN. In this episode, they discuss: How Sophie reduced the cost per acquisition (CPA) of their Meta ad campaigns What their strategy is for paid ads How they’re harnessing affiliate marketing to boost subscription reve…
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3 Ways to Use AI in Your Marketing Right Now Join our host, Toby Rosen, as we reveal the game-changing potential of Artificial Intelligence in marketing. We'll highlight concrete examples of how AI can elevate your strategies by aiding in decision-making, personalization, client interaction, predictive analytics, and content creation. From the epis…
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Welcome to a world where interior design meets chiropractic wellness, with our guest, Carolyn from Crossfields Interior and Architecture. She graces us with her expertise on creating an aesthetically pleasing and efficient office space specifically designed for chiropractors. She shares the six-step process that Crossfields employs to help their cl…
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How can I make my own podcast? Join our host, Toby Rosen, to venture into the world of podcasting and I'll share my personal journey of creating a podcast. I'll walk you through the process of how I built my podcast, Legal Marketing 101, from scratch. If starting a podcast has been on your mind, this episode is your step-by-step guide to making it …
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