We interview affiliates and publishers, anybody in the affiliate marketing landscape to talk about what it takes to make money working for yourself.
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The Reach Personal Branding Interview Series podcast is focused exclusively on personal branding. It brings together the best advice from Personal Branding Guru William Arruda, and our guests - best-selling authors and revered thought-leaders. You'll discover valuable advice, tips and techniques for uncovering and expressing the brand called YOU. To learn more, visit: http://www.personalbranding.tv/category/categories/reach-personal-branding-interview-series-audio/.
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This podcast is brought to you by StatsDroneโดย John Wright
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This episode is inspired by a chat with an affiliate friend who's got a background in data science. He thinks SEO is less stable than it has ever been and the big will only get bigger. This podcast is brought to you by StatsDrone.โดย John Wright
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Reasons to start an affiliate podcast and the excuses to avoid AIS 29
11:11
11:11
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11:11
This podcast is brought to you by StatsDrone which is the #1 affiliate CRM tool ever.โดย John Wright
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I'm back from ASE 2023, that is Affiliate Summit East in New York City. This is my 2nd Affiliate Summit and this event surpassed all my expectations. There are some talented people passing through here and it was 2 days of rich conversations about the future of affiliate marketing. The hot topic both in terms of panels as well as in person discussi…
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Affiliate marketing, major industry. If affiliate marketing is worth so many billions, why is one of the most important jobs being filled with people that have almost no qualifications? I'm talking about affiliate managers and affiliate management! Affiliate manager is definitely a respectable and needed career in the affiliate marketing industry. …
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Why Should You Trust StatsDrone? AIS 26
13:50
13:50
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13:50
One of the most common questions we get asked by customers before they signup is, how can they trust StatsDrone? Who are the people behind it? In this episode, I look to address all questions pertaining to trust. In this solocast, I explain why we care about protecting user data. Where can you review or see reviews about StatsDrone? https://ca.trus…
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The story behind StatsDrone and why it was created AIS 25
12:39
12:39
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12:39
Why did we create StatsDrone? Listen to our story and journey as affiliate marketers and identifying pain points that were simply not getting solved. In this solocast, John explains what we wanted to achieve in building an app when a few already were on the marketplace.โดย John Wright
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3 Best Tips for Mastering LinkedIn AIS 24
24:32
24:32
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24:32
I've been called the LinkedIn guy before and there are a lot of peers that are better at social media on LinkedIn. That said I'm going to give you my 3 best tips for getting more followers and engagement on LinkedIn. A quick hint, tip number one is stop posting links inside your posts. If you see people say 'link in comments' there is a reason why …
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Promoting Ewallets with Mark Terris from AstroPay AIS 22
21:18
21:18
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21:18
Mark Terris is the business development manager at AstroPay and is wanting to get more affiliates joining their affiliate program. Why? Simply put, affiliates can earn 2 commissions from a single player when they promote an ewallet like AstroPay. In this interview, Mark shares insights as to why users and players should care about ewallets like Ast…
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In this solocast, John Wright, CEO & co-founder of StatsDrone, talks about the fact that there are not many CRM solutions available for affiliate marketers. The ones that are available cover some of the pain points like the StatsDrone stats app. What's in a good CRM for affiliates? -collecting affiliate stats -BI for stats analysis -note taking -de…
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Content Creation Tips with Ryan Knuppel of KnupSolutions.com AIS 20
23:40
23:40
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23:40
Ryan Knuppel started off as a writing freelancer and has now turned it into a full time content production business with KnupSolutions.com. He shares his best content tips for you to adopt in your content strategy.โดย John Wright
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SEO strategies case study for OnlineBet.com with Garrett Graff AIS 19
31:36
31:36
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31:36
Garrett Graff of ReachCreator.com. Today he helps with a case study for SEO strategies for a new site https://onlinebet.com. You can reach Garrett on LinkedIn at https://www.linkedin.com/in/garrett-graff-5a9b6736/โดย John Wright
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SEO & data analytics with Jacob Ganten of Ribacka Media AIS 18
31:51
31:51
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31:51
Jacob Ganten is fresh out of university studying economics. He has a background in data analysis having had experience using R to analyze odds for table tennis. He is an off-page SEO specialist with Ribacka Media. You can reach Jacob on LinkedIn at https://www.linkedin.com/in/jacob-ganten-215853164/โดย John Wright
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In this solocast, John talks about one of his favourite topics: conversion rate optimization (CRO). He discusses how conversion optimization and A/B split testing tools are really a class of BI tools and he looks at how AI heat maps are making it easier to start applying these tools.โดย John Wright
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This is a solocast with John Wright whom is CEO and co-founder of StatsDrone and has 20 years of affiliate marketing experience. In this episode, he talks about how security needs to be looked at for both affiliates / publishers and affiliate programs and how fraud impacts us all. He talks about best practices and what affiliate programs can do to …
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The Impact of BI and Data Analytics Tools on Affiliate Marketers AIS 15
12:23
12:23
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12:23
Want to know some of the best Business Intelligence tools available to affiliate marketers? In this episode I talk about a few things. 1. Capturing your data Using tools like Nifty Stats, Voonix and StatsDrone) Google Analytics (GA) / Google Search Console (GSC) Email newsletters (aka checking open and click through rates) 2. BI tools Voonix, Stats…
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Everything You Need to Know About Video SEO with Craig Campbell AIS 14
29:54
29:54
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29:54
Craig Campbell is a Glasgow based SEO who's made a name for himself speaking at every big SEO and affiliate marketing conference and putting himself out on YouTube.โดย John Wright
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Are Finance Affiliate Sites Worth the Investment? with Simon Jones AIS 13
20:20
20:20
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20:20
Today we chat with Simon Jones who runs investingreviews.co.uk. In this episode we play a game on how many times can we say bingo and how many times I can say 'this is not investing advice'. What is advice is from Simon about setting up affiliate sites and navigating some the rules and regulations in running a finance related website.…
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Top 9 Best Tips for New Affiliate Startups: A Comprehensive Guide. AIS #012
19:06
19:06
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19:06
In this episode I take the first 5 interviews I've done and taken the best of the best. That is their answers and best tips for new affiliates wanting to get started in affiliate marketing. The wisdom comes from these 5 people. Havard Lehn, Nordic Affiliates Markus Jalmerot, CryptoLists.com Mike Murphy, BettingUSA.com Matt Diggity, The Affiliate La…
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HARO Link Building with Oli Baise AIS #011
35:09
35:09
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35:09
Oli Baise of olibaisedigital.com is an affiliate marketer and link building expert. In particular, he is a HARO expert which stands for Help A Reporter Out. His HARO course is available at IMG Courses (this is the Netflix of SEO) and he shares a ton of insight on outreach.โดย John Wright
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Business coach & business sounding board with Phil Fraser AIS #010
28:40
28:40
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28:40
Phil Fraser is former Mr online bingo and is now a business coach with his business sounding board. In this interview he gives a lot of business owners tips on how to be more efficient in your operations and why outside help can give you a fresh look on your work. He can be reached at philfraser.co.uk.…
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Gambling industry discussion with Michael Shackleford from Wizard of Odds AIS #009
15:11
15:11
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Michael Shackleford is the founder of Wizard of Odds and also runs The Wizard of Vegas site and forum. It was an honour to interview the guy that created the site that I first learned blackjack basic strategy. If you want an expert on gambling, Mike is your guy!โดย John Wright
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Niche affiliate strategies with Itay Paz of DMIEXPO & Morning Dough newsletter AIS #008
33:52
33:52
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33:52
Itay Paz is the founder of The Morning Dough newsletter and the DMIEXPO. Itay is more than a networking guy in the affiliate marketing space, he lives and breathes it by practicing what he preaches by building affiliate websites.โดย John Wright
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The world of SEO for affiliates with Olga Denisova of Semrush AIS #007
16:51
16:51
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16:51
In this episode with Olga Denisova who is VP of digital marketing of Semrush, Olga shares a lot of valuable insights for affiliates on all the SEO tools they need to be successful. She also shares how new and existing affiliates can level up their skills using Semrush as well as new Chat GPT skills to become a better marketer.…
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Link building SEO gold with Steve Brownlie of Reach Creator AIS #006
47:33
47:33
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47:33
I really want to thank Steve Brownlie from Reach Creator for this episode of nearly 50 minutes talking about all sorts of valuable link building strategies. He talks about why links are important, how to do it in a quality way and even on getting the most out of HARO, you know, Help A Reporter Out.โดย John Wright
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The essense of brand building with William Armitage of BestOdds.com AIS #005
14:55
14:55
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14:55
William Armitage is the co-founder of BestOdds.com and also an angel investor. Will knows plenty about startups and understands that any business must add value for the user.โดย John Wright
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Mobile first for affiliates with Benjamin Truman of MediaTroopers AIS #004
17:16
17:16
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17:16
In this episode we dig into the US iGaming space and what it means for affiliates to consider this new space. Also Benjamin shares his insights that many affiliates don't have a mobile first mentality and they should.โดย John Wright
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Conversion Rate Optimization with Oliver Mitchell from iConvert AIS #003
20:09
20:09
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20:09
Oliver Mitchell is a true super hero. Through the work of his company iConvert, they are helping the internet become a better place with improved conversions. iConvert helps identify and fix issues through conversion rate optimization (CRO). CRO is one of m personal favourite topics to discuss. If iConvert can help operators convert better, the aff…
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Director of Community Marketing Catie Di Stefano from OnlineGamblers AIS #002
22:34
22:34
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22:34
Catie Di Stefano is Director of Community Marketing at OnlineGamblers.com which is a site that is expanding in the US iGaming markets. Catie talks about the shift in marketing mindset from Europe to USA and shares a lot more in her journey from starting as a customer support agent for Betsson to her newly appointed role today.…
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Amazon Affiliate Graeme McGaw AIS #001
24:25
24:25
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24:25
I asked Graeme a lot of questions on his journey in affiliate marketing. He mentioned how he just started creating websites for hobbies and started making money off of it. He started essentially one of the first rakeback poker affiliate sites before it was even called rakeback! Now he builds sites promoting Amazon books.…
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Jennifer Brown - How to be an Inclusive Leader: Your Role in Creating Cultures of Belonging Where Everyone Can Thrive
49:14
49:14
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49:14
From the headlines, it’s clear that diversity programs aren’t increasing diversity within organizations. After working with Fortune 500 companies like Walmart and Verizon on their inclusion and diversity efforts over the past decade, Jennifer Brown says that it’s because many of us want be more inclusive but aren’t sure where to start. In her new b…
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Robert Glazer - Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others
51:18
51:18
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51:18
The clearest path to high achievement is building your capacity, incrementally, in four areas: Spiritual Capacity, Intellectual Capacity, Physical Capacity and Emotional Capacity. Each of these areas is separate but connected. Robert's framework came out of his weekly Friday Forward newsletter – which began as a simple email designed to inspire an…
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Diane Mulcahy - The Gig Economy: Getting Better Work, Taking More Time Off, and Financing the Life You Want
45:47
45:47
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45:47
Diane Mulcahy writes and speaks about the Gig Economy, which is made up of anyone who does not work as a full-time employee in a full-time job. (It's not just Uber drivers!). Visit dianemulcahy.com to learn more. In this episode, you'll will learn to: Create a thoughtful exit strategy from your current job Understand how you can participate and suc…
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Max Yoder - Do Better Work: Creating More Clarity, Camaraderie, and Progresson Your Team.
47:37
47:37
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47:37
Most people want to do great work, but they simply don’t know how. The result? Uninspired effort, unremarkable output, and unhealthy communication. We owe our teammates—and ourselves—something better. In his new book, Do Better Work, Lessonly CEO and co-founder Max Yoder shares 8 practical but profound ideas for transforming team culture and perfor…
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Julie Davis-Colan and Lee Colan - The Power of Positive Coaching: The Mindset and Habits to Inspire Winning Results and Relationships.
49:28
49:28
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49:28
It wasn’t too long ago that having a business coach was like having a scarlet letter on your professional suit. Today, having a coach has been elevated in status. In this interview series we will dig into this significant and necessary paradigm shift. We'll talk about how to: Learn why the central role of today's leader is that of a coach. Discover…
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1
Larry Boyer - The Fourth Industrial Revolution and You: How to Adapt and Manage Your Career in the Automation Age.
43:57
43:57
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43:57
The business world is changing fast. From new and emerging technologies to the rise of the gig economy and contingent workforce the way we live and work is being disrupted. Each year 20 million people in the US lose their job and that number will just increase as technological change both creates and destroys jobs and companies. What can you do to …
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1
Denise Jacobs - Banish Your Inner Critic: Silence the Voice of Self-doubt to Unleash Creativity and Do Your Best Work
50:35
50:35
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50:35
The Inner Critic is the main source of our biggest blocks to perform at our best. Our inner critic is the force behind our fears of being judged and criticized, highly critical self-talk, feeling like our ideas aren't good enough, and committing “ideacide.” Fortunately, we possess three mental power tools that, in combination, help stop the inner c…
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Dawn Graham - “Switchers”: How Smart Professionals Change Careers and Seize Success
51:23
51:23
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51:23
Are you stuck in an unsatisfying job or an industry that just isn't a fit? Get unstuck! Land a new career—one you’re genuinely passionate about. This month’s interview is with career coach and licensed psychologist Dr. Dawn Graham, author of "Switchers: How Smart Professionals Change Careers and Seize Success." Dawn will discuss proven strategies t…
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Whitney Johnson - Build an A Team: Play to Their Strengths and Lead Them up the Learning Curve
47:16
47:16
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47:16
Every organization is a collection of individual S – or learning curves. You build an A-team by optimizing these individual curves. By managing people all along the S-curve and knowing what to do when they reach the top of the curve. As employees are allowed, even required, to surf their individual S-curve waves, disrupting themselves, you will be …
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Kelly Palmer - Skills as the Currency of the Expertise Economy: How the Smartest Companies Use Learning to Engage, Compete, and Succeed
49:48
49:48
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49:48
In the book, the authors argue as the future of work changes, critical skills and expertise—not the number of degrees you have—will be imperative for companies and their employees to succeed, and the most successful companies are already thinking about how this will apply in a world where people are living—and working—longer. Gone are the days when…
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Jessica Pettitt - Good Enough Now: How Doing the Best We Can with What we Have is Better Than Nothing
49:00
49:00
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49:00
Sitting around pointing fingers and waiting for change to appear on the horizon—has it ever worked for you? Do you feel imbalance between who you are and who you think you should be? Do you see fulfillment, better relationships, and stronger teamwork as something to work for, but not possible now? In her breakthrough message, author and speaker Jes…
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Halelly Azulay - Strength to Strength: How Working from Your Strengths Can Help You Lead a More Fulfilling Life
48:18
48:18
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48:18
Focusing on your strengths can make you happier and help you fulfill your greatest potential. Professionally, playing to your strengths will allow you to do a better job for your employer and become a sought-after leader and team member. Learn how to define your strengths as well as how focusing on your strengths can help you lead a more fulfilling…
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Leah Weiss, PhD - How to Find Your Purpose At Work Using Simple Techniques
46:28
46:28
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46:28
Stanford University’s Dr. Leah Weiss knows a thing or two about how to find your purpose at work - in fact, she just wrote a book about it (“How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind”). Not only is finding your purpose an effective strategy for loving the work that you do, it’s also the best way to increase yo…
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Todd Davis - GET BETTER - 15 Proven Practices to Build Effective Relationships at Work
47:22
47:22
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47:22
Learn the most common relationship pitfalls which affect careers and results at work, highlighting four of the 15 proven practices from FranklinCovey’s world-class solutions that will help anyone to master the skills of effective relationships: Wear Glasses That Work — How you see yourself and others impacts your relationships Behave Your Way to Cr…
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Kimberly Davis - Brave Leadership - Unleash Your Most Confident, Authentic and Powerful Self to Get the Results You Want
47:01
47:01
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47:01
While we may think we need to follow some kind of prescription to get results, the most amazing leaders are those who dare to be their true selves, powerfully. People want to give their best. But in a business world that's so competitive and uncertain how do you connect with others more authentically to tap into their illusive want? Kimberly Davis …
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Phil M Jones - Exactly What to Say: The Magic Words for Influence and Impact
50:18
50:18
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50:18
Words have the power to change decisions, fates and fortunes, yet few people purposely wield them. In this practical, digestible book, bestselling author and international speaker Phil Jones shares how simple language techniques can transform the success of conversations. Developed over years of successful (and unsuccessful) sales negotiations and …
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1
David Aaker - Creating Signature Stories
38:48
38:48
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38:48
In Creating Signature Stories, branding guru David Aaker applies the power of intriguing, authentic, involving stories for firms to use to communicate strategic messaging internally and externally and for individuals to use to understand themselves and their direction and purpose in their professional (and personal) life. Stories are many times mor…
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Dorie Clark - Entrepreneurial You – Monetize Your Expertise & Create Multiple Income Streams
44:56
44:56
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44:56
Dorie Clark’s new book is “Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” (Harvard Business Review Press). We’ll talk about how to create new revenue-generating areas of your business without pulling you in too many directions, and become recognized as an expert in your field who can command premium prices…
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John Hall - Top of Mind - how to use content to stay top of mind with your key audience or those who matter to you.
54:50
54:50
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54:50
If you create meaningful relationships in your professional life with customers, partners, and industry influencers and in your personal life with family and friends, you can position yourself to stay top of mind with all of them. And staying top of mind with those who matter to you will help you not only create more opportunities, but also become …
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1
Crystal Washington - One Tech Action - Create the Life you Want Using your Smartphone
50:22
50:22
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50:22
Most professionals are overloaded and don’t have enough hours in the day to finish everything they need to complete. All the prioritizing in the world won’t fix that problem. The only viable option is to push things off their plates! That’s where mobile technology comes into play! In this interview you will: Discover how to use technology to land y…
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