The Future of Facebook is Instagram. Here's How to Adjust Today. [Meta Boost Small Business Studios Report]

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The title of this podcast episode should not have surprised you. The question is, are you still doing social media marketing the same way you have been doing it for years?
It's time to change.
I had the opportunity to attend the recent Meta Boost Small Business Studios event in Detroit, Michigan, and it was an excellent reminder both of the need to adjust and adapt our social media marketing strategy as well as an indication of how Meta promotes its social networks (Facebook, Instagram, WhatsApp) to small business owners.
Listen in for my recap, and hopefully, you will begin the walk on the road of adjustment today.
Key Highlights
[01:39] Different Things You Need to Do in Digital Marketing
[3:00] The 2 Big Takeaways from Meta Boost Event
[05:19] Start Publishing Reels!
[07:42] The Focus on Mobile
[09:24] Boost Option
[09:40] Meta Blueprint
[10:18] Meta Boost US
[14:09] Messaging Tools Provided by Meta
[14:33] The Standard Functionalities of Meta Messaging Tools
[16:33] Great Case Studies on Messaging
[20:27] Instagram Stories vs Reels
[21:54] How to Create Eye-Catching Images
[22:52] Stage Your Page
[29:09] The Three Rs in Creating Reels
[32:20] Built-In Transition Effects on Reels
[36:02] Different Content Buckets
[37:58] 5 Things You Can Starts Doing Today According to Meta
Notable Quotes

  • But regardless, if you're publishing an Instagram, and you're not publishing reels, you really got to ask yourself, when you're going to start to publish reels, I know it takes time to learn them.
  • I do believe if you consume enough of the content on social media and your students, you can begin to discern the patterns. And you can learn how to replicate that for yourself.
  • And if you want to go all in on reels, you need to be mobile first. And now they have developed an application that allows you to be mobile first and how you manage everything.
  • And this is where we think about well, if we're able to message effectively with our customers, it helps us build relationships with them and when new customers.
  • The world is changing, social media is changing, communication is changing. But is your communication strategy changing is really the question here.
  • Instagram is like your gym for creativity. So bring your creativity to Instagram, in your reels, experiment with music drops, and creative tools, even tools like remix, to stand out. And you know what if you do not have the creativity, or the skills to do it, either learn or hire someone who does.
  • So it's about keeping people on the platform. It's about encouraging you. And it's about rewarding those that create reels with greater discoverability, greater visibility, what you do with it comes down to your creativity, your content, and your audience.

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