The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing

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Working with corporate clients I have developed my own 100-point LinkedIn profile audit score that looks at 20 different areas of a LinkedIn profile. And, year in and year out, most professionals underperform in these 10 areas.
Listen in for some tangible and actionable LinkedIn profile advice!
Key Highlights
[02:23] LinkedIn Profile Completeness
[03:30] Social Selling Index
[04:09] What Social Selling Index Does?
[05:21] My 100 Point System
[07:26] Searching for People
[08:00] Top 10 Areas Where Majority of Professionals Underperform
[08:55] Personalized URL
[11:15] Creator Mode
[15:10] Featured Section
[16:31] Past Company Experience
[20:29] Concept of Waiting
[21:44] Volunteering/Organizations
[24:03] 5 First Priority Areas
[24:16] Professional Summary
[26:20] Write Your Professional Summary in First Person
[28:31] Publish More Content on Linkedin!
[31:09] Current Company Experience
[31:59] Gain Recommendations
[33:27] Summary
Notable Quotes

  • I'm finding that a majority of employees, and these are generally primarily sales-focused people, they are falling short, in pretty much the same 10 areas, year in and year out every time I do this.
  • This proprietary methodology that I think really brings your LinkedIn profile into alignment with the high performers in your industry. And as you all know, all roads on LinkedIn lead to your profile. That's why it's so critical that you get it right.
  • The LinkedIn profile is almost like your second website. In fact, if you do not have a website, your LinkedIn profile pretty much is your own website. And that's why you want to make sure that your profile is up to par.
  • I always say claim your personal URL before someone with a similar name does.
  • I would bet that LinkedIn by limiting you to high five hashtags, it's really saying that you specialize. You're an expert in these areas, and therefore, when you publish content around those areas, it would make sense that maybe it gets a little bit more priority than people that don't have those hashtags that are publishing content with those hashtags.
  • LinkedIn is an inbound marketing tool, the more data you give it, the more places that you said you worked, the more keywords you can add in those places, the broader the connections you can make with other people.
  • It was my wife who said, you know, all those past relationships that you have, add up to who you are today. They've made you who you are today, they are a part of you. There's nothing to be embarrassed about. I would say about all your past experiences, add up to who you are. And you never know when that past experience is going to come in handy.
  • By putting volunteering/organizations in your profile, you're not only building that potential data point that helps connect with someone. But it's this point of relatability.
  • Introduce yourself, like you would, as if you were speaking with someone. And that will make your LinkedIn profile, all the more impactful.

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