221: How to Launch, Grow and Strategically Use Podcasting to Grow Your Business [Luis Diaz Interview]


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The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses.

In this episode, I'm joined by Luis Ryan Diaz, Founder and Chief Growth Strategist of Podcast Domination. Podcast Domination is a company that helps podcasters with podcast management, right from launching to growing and monetizing your podcast. He joins me to share everything on how to launch your podcast and use it to grow your business.

Key Highlights

[4:30] Why podcast is now being preferred as a business tool
[7:50] Strategic ways of leveraging your podcast
[12:25] Using podcast for expert interviews
[14:41] Using your podcast to build relationships and connections
[16:49] Interviewing influencers in your podcast
[19:18] All about Podcast Domination
[20:20] How to grow and monetize your podcast
[21:43] Podcasting trends you should be aware of
[24:26] Podcasting for SEO purposes
[26:27] Connect with Luis
[27:08] Final thoughts

Notable Quotes

  • It’s the relationship that you can build with somebody not only if you are just interviewing them, but also just through how they listen and how they consume podcasts.
  • I think there’s a lot of hesitation around doing it right and also the hesitation in people’s minds whether anyone will care to listen. But I do see bigger companies and brands using it.
  • The podcast, when done right, can show inherent value.
  • You don’t need a very big podcast. You need a podcast that solves problems for your audio customers.

Links & Resources
Connect with Luis

Mentioned Resources

Podcast Hosting Tools

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