110. How to Put the Spark into Your Nonprofit Brand - Lauren Atherton

We Are For Good Podcast - The Podcast for Nonprofits

Meet Lauren. She's a nonprofit unicorn: impeccable designer and wholly passionate nonprofit ambassador. She left the for-profit world following a life-altering health scare, and she's never looked back. Today, her design agency is building beautiful design with heart. And boy does she get marketing! Join us as she leads us through auditing your brand, trends to be looking for this year and where to start multiplying your brand. If your organizational look/logo/voice may need a refresh - this is the episode for you.
Episode Highlights

• The launch of HeartSpark and Lauren's story - 2:46
• Key steps to building your non-profit brand - 6:17
• Where do you start? - 8:57
• Pulling donors into the brand - 11:57
• Trends in branding for non-profits - 14:46
• Investing in design - 18:20
• Take a look at your organization today: a mini audit with Lauren - 21:36
• Rebranding the brand - 28:00
• Lauren’s One Philanthropic Moment - 30:29
• Lauren’s One Good Thing: Engage with the creative community. - 33:07

For more information and episode details visit: www.weareforgood.com/episode/110
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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