How to Create Responsive Search Ads: Best Practices for 2022
Manage episode 316930505 series 3074731
Read this article: https://viralsolutions.net/how-to-create-responsive-search-ads/
For years, advertisers have had the freedom to provide headlines and descriptions for search ads in two main ways: creating expanded text ads (ETAs) or using Google's responsive search ads (RSAs). For those of you asking how to create Responsive Search Ads, we have some best practices that will guide you in the right direction.
When using responsive search ads, advertisers choose multiple headlines and descriptions for their ads. Google then combines them to create the best matches based on client queries.
However, Google plans to use RSAs as the default ads from June 2022, sunsetting the use of ETAs. You won't be able to create new ETAs or edit the old ones, and this means you should start familiarizing yourself with responsive search ads.
While this is a significant change for every marketer, there is enough time to arm yourself for the future, and that's why we prepared this guide for you.
January 7, 2022 by Jon Maday
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