S10E05 - It’s a bird, it’s a plane, it’s Superheroes in Advertising!

Under the Influence with Terry O'Reilly

This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero and he was the archetype for how superheroes were used in ads. From Supe promoting Kellogg’s commercials in the 1950s to Batman hawking savings bonds to Batgirl advocating equal pay for equal work, stoic superheroes became the ultimate spokes-characters.

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