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เนื้อหาจัดทำโดย Sajid Islam เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Sajid Islam หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal
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[Ep148] - Meta Announces ‘Meta Verified’ Paid Verification Scheme For Facebook & IG

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Manage episode 355897150 series 2839121
เนื้อหาจัดทำโดย Sajid Islam เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Sajid Islam หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal

Get up to speed with the Digital Marketing News and Updates from the week of Feb 13-17, 2023.

1. Pinterest Has Refreshed ‘Pinterest Academy’ - Pinterest has launched its refreshed Pinterest Academy (originally launched in 2019) learning resource, which includes a range of courses and insights designed to help you become a Pin marketing expert. Here is what Pinterest wrote in the announcement:

Whether you’re new to Pinterest ads or looking to boost your expertise, Pinterest Academy has it covered. From basics like ‘Why Pinterest?’ to modules like “Measurement solutions,” you’ll find instructions and tips for every step of the campaign process.

To enroll, visit http://www.pinterestacademy.com/

2. Google Business Profile Strength Widget Now Live - Last June, Google began testing a "profile strength" widget or status icon that shows you if you need to do more with your Google Business Profile. Well, that just went live on Friday and seemed to be fully rolled out. A lot of experts are unhappy with this rollout because Google will give you lower score if you do not sign up for Google Ads. Another soft nudge from Google to sign up for Google Ads and pushing you to spend $$.

3. Google’s John Muller Dislikes Keyword Rich Domains - Keyword-rich domain are domain names that have the keywords in them. For example, cheapiphonerepair.com. In the early days of SEO, Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings. But that has changed at least since 2014. Now John Muller is repeating his old message that keyword-rich domains might be detrimental to a website’s long-term success for a few reasons. They are:

  1. Generally people will think you are a spammer. This is because spammers often use keyword-rich domain names to manipulate search rankings and attract unsuspecting website visitors. As a result, a website with a keyword-rich domain name may be viewed as untrustworthy and unprofessional, which can drive away potential customers.
  2. Changing business focus, or even expanding is harder. For example, if a company with a domain name like “best-running-shoes.com” decides to start selling other athletic gear, it can be challenging to convince customers that the website is a trustworthy source for those products.
  3. You will have no brand name, there is nothing that people can search for which “obviously” should show your site. You’re always competing, you’re not building value with long-term users.

Despite all these cons, if you search for the term “keyword-rich domains” you’ll get a ton of results (including tools) that will suggest you to use keyword-rich domain. If you were to ask me, I prefer to listen to John Muller vs reading blog posts some random guy claiming to be a SEO expert. YMMV.

4. Google’s Advice On Which Structured Data To Use For A Services Business - During a recent Google SEO office hours, an user who is an owner of a service based business asked how to fix the invalid item error when they use product structured data on their webpages? This is because the service price vary.

John Mueller made an assumption that the business is a local service provider and recommended to use the local business structured data because it allows you to specify a price range for your services.

One thing to keep in mind is that while Schema.org Product structured data supports service based business, Google’s Product structured data documentation clearly focuses on product content and has no provision for service businesses. Their Search Central page for structured data makes it clear that for enhanced SERPs listings, use this structured data type for products.

So if you are wondering who you should listen to, my recommendation is that you listen to Google.

By the way, if all this talk about structured data is making you dizzy then it is high-time you seek the services of a reputable search marketing agency or expert.

5. Google Simplifies Policy Circumvention Spam Policy - ast November Google introduced a new catchall search spam policy named policy circumvention.It was covered in Episode#136. That spam policy was listed to be able to take action on sites that bypass the other Google spam policies through other means.

Now after receiving feedback, Google has updated that spam policy with simplified language. The policy circumentation document now reads:

If you continue to engage in actions intended to bypass our spam policies or content policies for Google Search, we may take appropriate action which may include restricting or removing eligibility for some of our search features (for example, Top Stories, Discover). Circumvention includes but is not limited to:

  • Creating or using multiple sites with the intention of continuing to violate our policies
  • Using other methods intended to continue distributing content or engaging in a behavior that aims to violate our policies

6. Google Updates SEO Link Best Practices Document - Google has published an updated document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites. Here are the seven things you should be cognizant of when using links on your website:

  1. To make your links crawlable, it is recommended to use full URL over relative URL.
  2. Anchor text (also known as link text) is the visible text of a link. This text tells people and Google something about the page you’re linking to. So place anchor text between elements. If you do not use anchor text then Google will attempt to use “title” attribute. For images that are links, Google uses the “alt” attribute of the “img” element an anchor text. So be sure to add “alt” text to your images.
  3. Write good anchor text that is descriptive, concise, and relevant to the page that it’s on and to the page it link to. It provides context for the link, and sets the expectation for your readers.
  4. You should cross-reference or cross-link your own content when possible. However, do not over do it.
  5. Use the “nofollow” attribute when linking to an external site and you are unsure about the reliability of that site. For example, you’re a cheese enthusiast and someone published a story bad mouthing your favorite cheese, so you want to write an article in response; however, you don’t want to give the site some of your reputation from your link. This would be a good time to use “nofollow”
  6. If you were paid in some way for the link...
  continue reading

200 ตอน

Artwork
iconแบ่งปัน
 
Manage episode 355897150 series 2839121
เนื้อหาจัดทำโดย Sajid Islam เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดเตรียมโดย Sajid Islam หรือพันธมิตรแพลตฟอร์มพอดแคสต์โดยตรง หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่อธิบายไว้ที่นี่ https://th.player.fm/legal

Get up to speed with the Digital Marketing News and Updates from the week of Feb 13-17, 2023.

1. Pinterest Has Refreshed ‘Pinterest Academy’ - Pinterest has launched its refreshed Pinterest Academy (originally launched in 2019) learning resource, which includes a range of courses and insights designed to help you become a Pin marketing expert. Here is what Pinterest wrote in the announcement:

Whether you’re new to Pinterest ads or looking to boost your expertise, Pinterest Academy has it covered. From basics like ‘Why Pinterest?’ to modules like “Measurement solutions,” you’ll find instructions and tips for every step of the campaign process.

To enroll, visit http://www.pinterestacademy.com/

2. Google Business Profile Strength Widget Now Live - Last June, Google began testing a "profile strength" widget or status icon that shows you if you need to do more with your Google Business Profile. Well, that just went live on Friday and seemed to be fully rolled out. A lot of experts are unhappy with this rollout because Google will give you lower score if you do not sign up for Google Ads. Another soft nudge from Google to sign up for Google Ads and pushing you to spend $$.

3. Google’s John Muller Dislikes Keyword Rich Domains - Keyword-rich domain are domain names that have the keywords in them. For example, cheapiphonerepair.com. In the early days of SEO, Keyword-rich domain names were once thought to be an effective way to increase a website’s visibility and improve search engine rankings. But that has changed at least since 2014. Now John Muller is repeating his old message that keyword-rich domains might be detrimental to a website’s long-term success for a few reasons. They are:

  1. Generally people will think you are a spammer. This is because spammers often use keyword-rich domain names to manipulate search rankings and attract unsuspecting website visitors. As a result, a website with a keyword-rich domain name may be viewed as untrustworthy and unprofessional, which can drive away potential customers.
  2. Changing business focus, or even expanding is harder. For example, if a company with a domain name like “best-running-shoes.com” decides to start selling other athletic gear, it can be challenging to convince customers that the website is a trustworthy source for those products.
  3. You will have no brand name, there is nothing that people can search for which “obviously” should show your site. You’re always competing, you’re not building value with long-term users.

Despite all these cons, if you search for the term “keyword-rich domains” you’ll get a ton of results (including tools) that will suggest you to use keyword-rich domain. If you were to ask me, I prefer to listen to John Muller vs reading blog posts some random guy claiming to be a SEO expert. YMMV.

4. Google’s Advice On Which Structured Data To Use For A Services Business - During a recent Google SEO office hours, an user who is an owner of a service based business asked how to fix the invalid item error when they use product structured data on their webpages? This is because the service price vary.

John Mueller made an assumption that the business is a local service provider and recommended to use the local business structured data because it allows you to specify a price range for your services.

One thing to keep in mind is that while Schema.org Product structured data supports service based business, Google’s Product structured data documentation clearly focuses on product content and has no provision for service businesses. Their Search Central page for structured data makes it clear that for enhanced SERPs listings, use this structured data type for products.

So if you are wondering who you should listen to, my recommendation is that you listen to Google.

By the way, if all this talk about structured data is making you dizzy then it is high-time you seek the services of a reputable search marketing agency or expert.

5. Google Simplifies Policy Circumvention Spam Policy - ast November Google introduced a new catchall search spam policy named policy circumvention.It was covered in Episode#136. That spam policy was listed to be able to take action on sites that bypass the other Google spam policies through other means.

Now after receiving feedback, Google has updated that spam policy with simplified language. The policy circumentation document now reads:

If you continue to engage in actions intended to bypass our spam policies or content policies for Google Search, we may take appropriate action which may include restricting or removing eligibility for some of our search features (for example, Top Stories, Discover). Circumvention includes but is not limited to:

  • Creating or using multiple sites with the intention of continuing to violate our policies
  • Using other methods intended to continue distributing content or engaging in a behavior that aims to violate our policies

6. Google Updates SEO Link Best Practices Document - Google has published an updated document on SEO link best practices. The previous document was just on how to make your links crawlable but the new one adds tips on anchor text placements, how to write good anchor text, internal links within your content and external links from other sites. Here are the seven things you should be cognizant of when using links on your website:

  1. To make your links crawlable, it is recommended to use full URL over relative URL.
  2. Anchor text (also known as link text) is the visible text of a link. This text tells people and Google something about the page you’re linking to. So place anchor text between elements. If you do not use anchor text then Google will attempt to use “title” attribute. For images that are links, Google uses the “alt” attribute of the “img” element an anchor text. So be sure to add “alt” text to your images.
  3. Write good anchor text that is descriptive, concise, and relevant to the page that it’s on and to the page it link to. It provides context for the link, and sets the expectation for your readers.
  4. You should cross-reference or cross-link your own content when possible. However, do not over do it.
  5. Use the “nofollow” attribute when linking to an external site and you are unsure about the reliability of that site. For example, you’re a cheese enthusiast and someone published a story bad mouthing your favorite cheese, so you want to write an article in response; however, you don’t want to give the site some of your reputation from your link. This would be a good time to use “nofollow”
  6. If you were paid in some way for the link...
  continue reading

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