A Campaign Breakdown on Tyler, The Creator’s “Call Me If You Get Lost” with Amber Horsburgh

Trapital

Amber Horsburgh is an artist coach, a music marketer, and the founder of Deep Cuts—a go-to resource for early-stage musicians. And in today’s episode, we talk about Tyler, The Creator and break down his “Call Me If You Get Lost” campaign. We weigh in on his rollout strategy to use alter egos, the brands he has partnered with, and his business model. Amber also shares her thoughts on Tyler’s strengths, what he could improve on, and how present circumstances have posed a challenge for artists.

If you are a fan of Tyler, The Creator or just curious about how music campaigns work, this episode is for you!

Episode Highlights:

[03:28] My thoughts on Tyler and his “Call Me If You Get Lost” album

[05:52] How he has changed over time

[08:32] 3 ways to stand out as an artist

[10:55] About the Tyler Baudelaire persona

[14:22] On Tyler’s brand collaborations and his “slow and steady” climb thanks to his fans

[19:35] My expectations for Tyler’s campaign

[21:02] How the “Call Me If You Get Lost” campaign is visually appealing but lacking in creative activation

[29:00] The importance of merch from a fan perspective

[31:15] How the pandemic has affected the music industry

[34:45] On Tyler’s acceptance of his position in hip-hop

Listen: Apple Podcasts | Spotify | SoundCloud | Stitcher | Overcast | Amazon | Google Podcasts | Pocket Casts | RSS

Host: Dan Runcie, @RuncieDan, trapital.co

Guest: Amber Horsburgh, @amberhorsburgh, Amber Horsburgh

Links:

• Public.com
• Call Me If You Get Lost
• Music Marketing Tips - Amber Horsburgh
• Deep Cuts

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