132: Paul and Barney Smith from VOCES8 and Live from London

Thoroughly Good Classical Music Podcast

Live from London boasts a viewing audience in 75 countries, with an estimated global reach of 4.5million. The series has raised more than £1 million for artists and arts organisations around the world. The latest series includes performances of Messiaen's Quartet for the End of Time, Chineke!, and VOCES8 amongst a great many others.
It would be easy to tell that story starting with when the pandemic hit. But, like a lot of organisations who have created success when live music was impacted, Live from London's roots going further back. As you'll hear from brothers Barney and Paul Smith who run VOCES8 and set up Live from London. Five years of digital audience development is what was necessary, also building digital content where visiting artists are partners in a creative project rather than guests of an organisation. The distinction is important, as you'll hear.
Discover more on the Live from London website.