380 COLIN COWIE: The Gold Standard: Giving Your Customers What They Didn’t Know They Wanted

The Wedding Biz - Behind the Scenes of the Wedding Business

Having had celebrity clients such as Oprah Winfrey, Jennifer Lopez, Ryan Seacrest, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, this episode's returning guest has enjoyed quite the career so far. Colin Cowie has also had many corporate clients such as Dom Pérignon, Warner Brothers, CBS, Whitney Museum of American Art, Architectural Digest, and so many more! Colin is also a published author, having written books such as Dinner After Dark: Sexy, Sumptuous Supper Soirees, Colin Cowie Chic: The Guide to Life as It Should Be, and Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your Celebration.

Colin, as he discusses with Andy in this episode, is all about making sure that he delivers the ultimate experience for his clients. Colin and Andy also talk about Colin's new book, The Gold Standard: Giving Your Customers What They Didn't Know They Wanted, which is Colin's eleventh published book! Colin discusses luxury and what it means in any business – that it is about customer service and not just the product that you are selling. He discusses how to ascertain what customers want so that you can provide it to them before they even realize what they want. We also hear Colin talk about the importance of not only having good relationships with your clients but also with the employees of your company, how important that protocol and consistency are to him, how to get customers to keep coming back to you, and so much more!

Andy has known Colin for nearly two decades and is so impressed with everything that he has accomplished. He always has such a blast with Colin, when he has him on the podcast, and is grateful for his time. Andy encourages you to go back and listen to his previous episodes with Colin and to also check out his new book The Gold Standard: Giving Your Customers What They Didn't Know They Wanted. Please share this interview with at least three good friends who might also enjoy it, and leave a top review of the podcast wherever you listen!

Have you heard about the brand new show on The Wedding Biz Network, Stop and Smell the Roses with Preston Bailey? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.

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Time Stamps

[0:44] – Andy reveals that Colin Cowie is today's guest!

[3:03] – Colin explains why he decided to write his new book The Gold Standard.

[5:59] – Colin expounds upon his belief that customer service is the new luxury.

[7:05] – We learn how to deliver to customers what they didn't realize they wanted.

[9:36] – Colin gives examples of how to build relationships with clients.

[10:58] – Colin affirms that you need to make sure that your employees have an emotional connection with you.

[13:30] – Andy enthuses over how the COVID-19 pandemic gave us opportunities to reform company culture.

[14:07] – Colin emphasizes how crucial teamwork and communication are.

[17:29] – Andy and Colin agree that creating and owning your brand is important.

[20:13] – We are persuaded of the importance of including everyone in meetings, even receptionists.

[22:58] – Colin asserts how important protocols are to him.

[25:52] – We discover that Colin is always updating protocols based on new things that are learned.

[27:36] – Colin gives an example of great customer service provided by a pilot.

[30:35] – We learn how we can get customers to keep coming back to us.

[33:02] – Colin provides insight on failure and both its inevitability and its importance.

[34:20] – Colin reveals what about the future excites him.

[36:34] – Andy shares where online we can find Colin.

RESOURCES

Colin Cowie – Dinner After Dark: Sexy, Sumptuous Supper SoireesColin Cowie – Colin Cowie Chic: The Guide to Life as It Should BeColin Cowie – Colin Cowie Wedding Chic: 1,001 Ideas for Every Moment of Your CelebrationColin Cowie - The Gold Standard: Giving Your Customers What They Didn’t Know They WantedThe Wedding Biz - Episode 128 REVISIT: Colin Cowie: Part 1 Creating Groundbreaking Luxury ExperiencesThe Wedding Biz - Episode 135 Colin Cowie: Part 2 Creating Groundbreaking Luxury ExperiencesThe Wedding Biz - Episode 267 A Conversation With: Colin CowieRyan Holiday – The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph

Find Colin:

Colin's WebsiteColin’s Instagram PageColin Cowie Lifestyle - Instagram PageColin Cowie Lifestyle - Facebook PageColin’s Twitter Page

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Title Sponsor: This episode is sponsored by Kushner Entertainment.