064: Optimising Your Google Business Profile: Simple Tweaks for Better Visibility AUDIT EPISODE

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode, Jules White, SEO and website consultant, delves into optimising Google Business Profiles with Jude Wharton of Ready Steady Websites.

Jude discusses the challenges of managing a Google Business Profile for a global online business and seeks advice on improving their profile's visibility. Jules provides actionable tips on optimising the profile, including:

• Prioritising local SEO: Focusing on local service areas to strengthen the profile's relevance and attract nearby clients.
• Enhancing the profile with visuals: Adding photos and videos showcasing services, team interactions, and client testimonials.
• Optimising business categories: Selecting relevant primary and secondary categories to improve search visibility.
• Regularly updating the profile: Posting updates about services, events, and blog posts to keep the profile active and engaging.
• Actively seeking and responding to reviews: Encouraging clients to leave reviews and engaging with them to build trust and credibility.

This episode offers valuable insights for businesses looking to optimize their Google Business Profile and enhance their online presence.

Resources mentioned in this episode:

• Episode 062: Jules' top three ways to get business that aren't social media
• Google Business Profile Checklist: Download your free checklist
• Mini Intensive: Book a session with Jules to optimise your Google Business Profile
• Ready Steady Websites: Learn more about Jude's services
• Connect with Jude: Find her on LinkedIn and Ready Steady Websites on Instagram and Facebook

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1. Introduction (00:00:00)

2. Jude's Business Goals (00:00:36)

3. Overview of Ready Steady Websites (00:01:59)

4. Current Marketing Strategies (00:03:41)

5. Challenges with Google My Business Profile (00:05:12)

6. Optimising Google My Business Profile (00:07:24)

7. Tips for Improving Google Profile Visibility (00:12:02)

8. Using Photos and Videos Effectively (00:14:01)

9. Importance of Reviews and Categories (00:17:23)

10. Utilising Google Profile Features (00:21:12)

11. Final Tips and Conclusion (00:24:41)