060: SEO for Busy Entrepreneurs: Quick Wins Without New Content

The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

In this episode of The Website Success Show, Jules White sits down with Sarah Masci, a business coach for service providers, to explore simple SEO improvements that can make a big impact on website visibility.

Jules guides Sarah through an actionable SEO audit, uncovering ways to optimise her existing content and make her website work harder without creating tons of new material. They discuss the importance of structured page hierarchy, optimised meta titles and descriptions, and how tools like Google Search Console and SEO plugins can simplify the process.

Key Takeaways:

• Start with the Basics: Before diving into new content, optimise existing pages by refining headings, titles, and descriptions.
• Harness the Power of Page Hierarchy: Create clear and logical headings (H1, H2, H3) to help search engines and users navigate your site.
• Google Search Console Is Your Friend: Use this tool to understand how Google sees your site and identify quick wins for improvement.
• SEO-Friendly Tools: Plugins like Rank Math or All in One SEO can streamline optimisation and make meta descriptions and schema markup easier to manage.
• Repurpose Content Strategically: Even without a lot of blog posts, optimise sales and landing pages to rank for relevant keywords.

If you’ve ever wondered how to make the most of your website’s existing content or felt overwhelmed by SEO, this episode is full of practical tips you can start using today.

Resources Mentioned in This Episode:

• Free SEO Beginner's Guide – Kickstart your website’s optimisation with Jules' actionable guide.
• Episode 13: SEO Basics for Beginners – A must-listen if you’re just starting your SEO journey.
• Episode 17: Which Comes First: Content or SEO? – Discover why creating great content is key to effective SEO.

Want to learn more about Sarah Masci’s approach to simplifying business systems with VIP days? Visit sarahmasci.com or connect with her on Instagram at @SarahMasci.

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1. Introduction (00:00:00)

2. Meet Sarah Masci: Transforming Businesses (00:00:52)

3. Understanding Sarah's Business and Website (00:01:25)

4. Current Traffic Sources and Strategies (00:02:24)

5. SEO Audit: Initial Observations (00:03:21)

6. Google Search Console and SEO Tools (00:05:02)

7. Optimising Page Titles and Descriptions (00:09:07)

8. Improving Page Hierarchy for SEO (00:12:50)

9. Schema Markup and Structured Data (00:17:14)

10. Final Tips and Next Steps (00:24:44)

11. Conclusion and Shoutouts (00:31:35)