Digital Transformation – Do or Die?

The Third Growth Option with Benno Duenkelsbuehler and Guests

Marvin Dejean removes a bit of mystery around the crucial topic of “digital transformation”, also personal or just “transformation”. We talk about his TIP-squared framework (technology and trends, innovation and insights, people and platforms), how to approach transformation, and avoid pitfalls.

3:36 – “learn to dominate your fear… if you don’t transform willingly… then the market, a competitor, the universe, something is going to force you to do it, or you’re going to be wiped out.”

6:34 – “people define digital transformation in different ways… the word is misused… take out the word “digital” it's about transformation.”

8:24 – “it’s effecting everything… how we market, how we do strategy… how we work, how we innovate… it is bringing more people into the fold in terms of decision-making.”

9:07 – about the Tip-squared framework of digital transformation for legacy companies “they’re going to be hit by this wave and won’t know what to do, how to transform or adapt naturally, whether you’re talking about BlockBuster, Kodak, BlackBerry, the wave hit, and they did not know how to pivot.”

10:58 – “legacy companies need a simple way to transform, to simplify digital transformation.”

16:30 – “Start with one project, or one team… get a result… get comfortable and get buy-in… then: what’s next?”

25:50 – framing your business (taxi vs. transportation) is key, “all products and services, because of digital transformation, are becoming commoditized… the point is: start somewhere… trying a new technology… reading up on digital transformation, talk to your customer to see how they’re shifting towards what’s easier and faster.”

You can find Marvin on LI, or email him at [e-mail] .