1733: AdTech - The Tech Transforming Digital Ad Verification

The Tech Talks Daily Podcast

Integral Ad Science (IAS) ensures ads are running exactly where, when, and how you want — no ifs, ands, or bots. They help protect brands and save their cusotmers from spending time and money on inappropriate content, markets, or fraudulent traffic. These insights are based on 100+ billion web transactions they process every day.

Netflix, Apple TV, and consoles are becoming more popular advertising avenues than traditional linear TV. As a result, we're consuming more video than ever before, and I wanted to explore the challenges and opportunities with connected TVs and explore the latest shopping trends. I invited Tony Marlow, CMO, Integral Ad Science, to analyze these trends and understand the scale of the problem with fraud and the role that technology will play in the industry's future.

Tony Marlow is the Chief Marketing Officer for Integral Ad Science, based in New York. He is an insights-driven executive and leads all aspects of corporate marketing strategy, brand development, and communications for the company.

Before joining IAS in 2019, he was the CMO for the big data company Data Axle. Before that, he was the Global Head and Vice President of B2B Marketing for Yahoo – overseeing all B2B Marketing, Marketing Strategy, Product Marketing, Sales Learning, and Sales Insights.