Manage episode 293392174 series 73089
Overcoming objections is perhaps a salesperson’s biggest challenge when making a sale and the best way to do it is to make the deal a win for both parties. Doug Brown comprehensively discusses how this is done in his bestselling book, Win-Win Selling. In this conversation with John Livesay, Doug explains that storytelling, asking discovery questions, and doing follow-ups are immensely effective tools for win-win selling. If you're having difficulty in selling and closing the deal, then this episode is for you. Join in the conversation and come out confident and ready to master the art of win-win selling!Love the show? Subscribe, rate, review, and share!