Trustworthy: How The Smartest Brands Beat Cynicism With Margot Bloomstein

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With competition getting tougher by the day, how can you make your brand stand out in the market? John Livesay has the perfect guest who can tell you which brands are doing it right and which ones are doing it wrong. He sits down with the creator of BrandSort, Margot Bloomstein. Bringing her book, Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap, she highlights the importance of regaining the trust of cynical consumers through empathy and authenticity. While having the ability to understand and share the feelings of your customers is key, understanding yourself should come first. Margot then dives into the importance of knowing who you are as a company and brand so you can be in a better position to engage with audiences.

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