The Benefits of Using Spiro

The Spiro Podcast: Managing your Real Estate Photography & Videography Business

Spiro listener/viewer Justin wrote in to ask us to talk about the benefits of using Spiro software in his real estate media business. Todd and Craig talk about Spiro in depth. To find out more about the software, you can visit: http://spiro.media - thank you to Justin for the question!

Show Summary:

0:00-0:49 Sneak peek

0:50-4:17 Intro

4:18-11:36 How can Spiro be used for scheduling?

• Wow historically has done Manual Scheduling (the Wow team schedules the appointment)
• Wow just switched to Automatic Scheduling (the client gets to choose the appointment date and time)
• Spiro offers all kinds of variables, including photographer skills, service areas, listing size, and listing price that allow Spiro to intelligently schedule
• This allows you to spend more time accomplishing your goals

11:37-28:37 How does Spiro handle brokerage deals differently than other softwares?

• One broker wanted consistent marketing and wanted to make it easy for his team and staff; it was also important to him as a marketing and recruitment tool
• Brokers want to grow market share, and this is done by getting more agents or getting more listings
• A simple media marketing plan is the cornerstone of agent recruitment
• Ask for a distribution of listings
• It’s easier to sell ten thousand things to ten people than ten things to one thousand people
• To create a brokerage deal, you can set company pay (what the company pays), agent pay (what the agent pays), and display price (what price the agent sees)
• You can build in an upcharge that allows the broker to make money from providing your products to their agents
• Sometimes the broker will pay the cost upfront since the agent gets paid when the house closes
• Spiro sends an invoice email for the broker with a spreadsheet of the agent and what the agent owes

28:38-36:28 Other benefits of using Spiro

• Custom order pages for clients or companies make them feel special
• Selling in bundles helps you sell more (start with a photos and video package) and create a luxury bundle- some people just want the top product
• Bundles make it easy; agents want to be able to press one button and get a lot of things
• Spiro has upsell opportunities
• Easy to pay photographers based on multiple variables, including where they shoot, how much they shoot, or how long they have been working for you
• Editor tasks for each service can be assigned to each Spiro user (or multiple users) that they can access through an editor portal, separate from your admin portal
• Spiro has been built out of necessity

36:27-40:16 Spiro costs you $5 per job

Thanks to Justin Boswell for asking this question!

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You can find out more about Spiro at spiro.media.